nurse dress
Skip itHigh returns (14.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.86avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great29%top-5 click share — an open shelf
Price range
Great$6.91–$62.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay2,113.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 347K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad14.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, nurse dress is a $21K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
nurse dress market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $32K–$40K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #7,667
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 91%
- Out of stock
- 7.4%
- Avg brand age
- 35 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
44
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
29%
Top 20: 61%
Open market
33%
- ADAR Medical Uniforms20%
- mifengda14%
- MediChic14%
- KOI7%
- Nmoder7%
- Yanbuny5%
Demand
Weekly Amazon search volume, last 37 weeks — +12.2% search growth over the last 90 days.Top nurse dress search terms
- scrub dress31K/yr
- white nurse dress54K/yr
- scrub dresses for nurses29K/yr
- nurse dress66K/yr
- white nurse dress uniform22K/yr
- white scrub dress21K/yr
- white nursing dress14K/yr
- nurse dress uniform23K/yr
- nurse pinning dress13K/yr
- nurse dress uniforms women white5K/yr
Top nurse dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
mifengda 3pcs Nurse Costume for Women White Short Sleeve White Lab Coat Doctor Costume Halloween Nurse Dress Outfit (Small)
mifengda$25.454.0★177 rev
Adar Universal Scrub Dress for Women - Fitted Midriff Dress - 2810 - White - 14
ADAR Medical Uniforms$62.554.3★1,168 rev
mifengda 3pcs Nurse Costume for Women White Short Sleeve Lab Coat Doctor Costume Halloween Nurse Dress Outfit for Cosplay Party(XL)
mifengda$25.914.0★177 rev
Adar Universal Scrub Dress for Women - Fitted Midriff Dress - 2810 - White - 10
ADAR Medical Uniforms$61.894.3★1,168 rev
Yanbuny Halloween Costume for Women with White Short Lab Coat Cap Pantyhose forAdult Cosplay Party (Large)
Yanbuny$28.104.4★19 rev
Newest
by launch date
MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets
MediChic$34.5823 rev
MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets
MediChic$34.5023 rev
MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets
MediChic$35.2723 rev
KOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Small
KOI$39.9923 rev
KOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Medium
KOI$39.7423 rev
Trending
90-day click momentumKOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Small
KOI$39.994.5★
MediChic Womens Scrubs Set Stretch V-Neck Scrubs Skirt Set with 5-Pocket Knitwaist Scrub Skirt Wine 2X
MediChic$35.334.2★
Scrubs for Women Short Sleeve Nurse Working Uniform V Neck Wrap Dress with Pocket Nursing Scrubs Holiday Workwear Dark Blue X-Large
Bwaydeg$6.913.0★
MediChic Womens Premium Medical Uniform Skirt Set V-Neck Scrub Top & Scrub Skirt Soft Stretch Fabric 4-Way Stretch Lightweight Nursing Scrubs with 6 Pockets
MediChic$34.504.1★
KOI Scrubs Essentials Isabella Womens Water Repellent 3-Pocket Dress White Medium
KOI$39.744.5★
What buyers say about nurse dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“your product is well made”
“Excellent material”
“comfortable too”
“Beautiful dress”
“This coat is a good value”
“Great amount of pockets”
“As advertised”
“The structure of the outfit is very good”
“Comfy/ stretchy material”
What buyers complain about
“Not long enough”
“See through”
“Cheaply made”
“so the bust was a little big for me”
“Its a little thicker than expected”
“Material feel cheap”
“has a little amount of stretchiness”
“The color is slightly off white”
“it was not super comfortable”
“Very thin”
Top return reasons
Common questions
- Is nurse dress profitable to sell on Amazon United States?
- The niche generates $21K/yr across 78 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the nurse dress niche?
- 34 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in nurse dress?
- Top complaints mined from reviews: Size-Overall, Transparency, Quality-Overall. The return rate is 14.3% — above our launch gate.
- What does it cost to enter the nurse dress niche?
- Listings span $6.91–$62.55; the average listing price is $31.86 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.