number necklace
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,765.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Price range
Okay$6.86–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 190K searches
According to Flapen's Amazon United States niche tracking, number necklace is a $7K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
number necklace market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $6K–$8K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #981
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 7.5%
- Avg brand age
- 36 months
- Avg seller age
- 207 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
28%
Top 20: 67%
Open market
18%
- MIMITLTY24%
- Susook20%
- LOXUAKAM20%
- AIAINAGI8%
- HattiDoris7%
- MUERDOU4%
- Open — no brand owns it (14 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.9×
Top number necklace search terms
- number necklace56K/yr
- number chain23K/yr
- number necklace for women17K/yr
- number pendant14K/yr
- number necklace for boy athlete16K/yr
- custom number necklace8K/yr
- number chains for athletes6K/yr
- football number necklace10K/yr
- sports number necklace6K/yr
- number necklace for boys4K/yr
Top number necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)
Susook$9.664.5★4,360 rev
Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(3)
Susook$9.614.5★4,360 rev
AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men13
AIAINAGI$9.834.6★3,402 rev
MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts
MIMITLTY$9.884.6★2,315 rev
LOXUAKAM 18K Gold Plated Number Necklace Dainty Charm 12 Pendant Choker Necklace for Women Personalized Jewelry
LOXUAKAM$12.694.3★714 rev
Newest
by launch date
ESPVO Number Necklace for Women Football Soccer Softball Volleyball Baseball Basketball Mom Accessories Gifts Layered Stack Chain Double Pendant 11 Charms Jewelry Stuff Valentines
ESPVO$13.73107 rev
Aimber 18K Gold Plated Number Necklace for Women Lucky Number Necklace Personalized Jewelry Birthday Gift Number 27 Necklace
Aimber$9.6791 rev
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.281,055 rev
LOXUAKAM Lucky Number 14 Necklaces for Lover Silver Plated Pendant Necklace for Women Birthday Jewelry for Gift
LOXUAKAM$10.87714 rev
LOXUAKAM Number 14 Necklace for Women Charm Pendant Necklaces Dainty Birth Month Stainless Steel Necklace Personalized Jewelry Birthday Gift for Her
LOXUAKAM$12.69714 rev
Trending
90-day click momentum
MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts
MIMITLTY$9.834.6★
LOXUAKAM Lucky Number 14 Necklaces for Lover Silver Plated Pendant Necklace for Women Birthday Jewelry for Gift
LOXUAKAM$10.874.3★
MUERDOU Number Necklace for Athletes Number Chain Stainless Steel Jersey Pendant Personalized Sports Jewelry for Men Basketball Baseball Football
MUERDOU$8.994.6★
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
PAVOI$13.754.4★
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.284.7★
What buyers say about number necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, nice dainty necklace”
“Adjustable chain”
“Exactly as pictured”
“Perfect for gifting”
“Very pretty and sparkly”
“Great value”
“Love the variety of colors that they make”
“Easy fit”
“its amazing that the chain is adjustable”
“Cute + Durable”
What buyers complain about
“The cross was so small”
“Broke after a couple of weeks”
“Chain is short”
“Poorly made”
“a diamond already fell out”
“Hasnt change color or anything”
“not like the photos”
“Looks more expensive than what I paid”
“But I cant wear in comfortably”
“It was too small for my wife's neck”
Top return reasons
Common questions
- Is number necklace profitable to sell on Amazon United States?
- The niche generates $7K/yr across 66 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the number necklace niche?
- 20 brands and 23 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in number necklace?
- Top complaints mined from reviews: Size-Overall, Durability, Chain/Key Quality. The return rate is 2.5%.
- When does demand for number necklace peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the number necklace niche?
- Listings span $6.86–$19.73; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 1,766 reviews — the moat a new listing must climb.