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Nude Underwear

Fail

Shoppers spend an estimated $51K a year here, so Nude Underwear is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$51K/yr188K searches / yr
90-day growth
+49.0%search demand this quarter
Competition
49%top-5 click share · 13 brands · 16 sellers

Flapen Score

Nude Underwear against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nude Underwear is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nude Underwear market on Amazon at a glance

Shoppers on Amazon United States searched for Nude Underwear 188K times last year and spent an estimated $51K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+49.0%
Conversion, latest week
1.7%
Market size, estimated
$51Ka year
Peak month
December5.7× the quietest month
Top search term
nuage underwear seamless42K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $8.09 to $33.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.02 that is $0 to $2K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$8.09–$33.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Lingerie. It carries 9,343 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Lingerie
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
9,343per listing
Listings tracked
26

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nude Underwear products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 91%

Open market

14%

  • SHARICCA47%
  • voenxe13%
  • INNERSY11%
  • OEAK8%
  • FINETOO5%
  • BAMBOO COOL3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Nude Underwear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.7×

Search terms

Top Nude Underwear search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nuage underwear seamless42K/yr
  • nude seamless underwear25K/yr
  • nuage underwear15K/yr
  • white seamless underwear10K/yr
  • nuage10K/yr
  • womens nude underwear8K/yr
  • tan underwear6K/yr
  • calvin klein seamless underwear women10K/yr
  • seamless nude underwear7K/yr
  • bundle of choice5K/yr

Reviews and returns

What reviews say buyers love and hate about Nude Underwear

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Run large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nude Underwear questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data