Is nude shorts profitable to sell on Amazon United States?

The niche generates $163K/yr across 47 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +81.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the nude shorts niche?

25 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in nude shorts?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Thigh Fit. The return rate is 5.9% — above our launch gate.

When does demand for nude shorts peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.3× the quietest.

What does it cost to enter the nude shorts niche?

Listings span $7.48–$26.61; the average listing price is $12.79 (sweet spot $15–$100). The average incumbent carries 6,317 reviews — the moat a new listing must climb.

nude shorts

Worth a look

Shows demand growing +81.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+81.9%

90-day search growth — must beat 0% to launch

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$7.48–$26.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.79

avg listing price — sweet spot $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$163K

$163K/yr · 327K searches

Review moat

Bad6,317.34

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, nude shorts is a $163K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nude shorts market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $160K–$192K; units × avg price
Conversion rate: 3.9%
Avg BSR: #187
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.4%
Avg brand age: 40 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

38%

Top 20: 81%

Open market

38%

MOREFEEL14%
BESTENA14%
Werena13%
Hi Clasmix9%
ALWAYS6%
SPANX6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.9% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.3×

Open Trend

Top nude shorts search terms

nude shorts76K/yr +72.7%3.1% conv.
nude biker shorts40K/yr +89.9%3.7% conv.
nude spandex30K/yr +94.7%3.9% conv.
nude bike shorts22K/yr +80.4%3.4% conv.
tan biker shorts18K/yr +93.8%2.6% conv.
tan spandex shorts14K/yr +84.2%3.6% conv.
nude boy shorts14K/yr +84.5%1.9% conv.
nude slip shorts11K/yr +143.3%1.8% conv.
nude spandex shorts14K/yr +67.6%3.8% conv.
tan shorts for under dresses9K/yr +103.5%2.5% conv.

All search terms

Top nude shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BESTENA Slip Shorts Womens Comfortable Seamless Smooth Slip Shorts for Under Dresses(Nude Medium)

BESTENA$8.424.4★23,669 rev

MOREFEEL High Waisted Biker Shorts for Women-Gym Bike Spandex Workout Shorts Tummy Control Shorts for Women Athletic Yoga Fitness Clothing Womens Shorts(Nude L-XL)

MOREFEEL$7.894.3★650 rev

Womens Seamless Shaping Boyshorts Panties Tummy Control Underwear Slimming Shapewear Slip Shorts(#A2 Beige(light Tummy Control) Small)

Werena$14.604.2★1,425 rev

Womens 3/5 High Waisted Biker Shorts - Spandex Yoga Workout Cycling Womens Sports & Recreation Shorts | Athletic Booty Shorts in Nude Beige Activewear for Workout & Under Dresses

Hi Clasmix$7.484.4★1,665 rev

MOREFEEL High Waisted Biker Shorts for Women-Gym Bike Spandex Workout Shorts Tummy Control Shorts for Women Athletic Yoga Fitness Clothing Womens Shorts(Nude S-M)

MOREFEEL$7.684.3★650 rev

Newest

by launch date

DailyCity High Waisted Slip Shorts for Under Dresses - Cooling Soft Anti Chafing Boyshort Underwear Yoga Panties for Women Nude L

DailyCity$14.7831 rev

3mo ago

Womens Seamless Shaping Boyshorts Panties Tummy Control Underwear Slimming Shapewear Slip Shorts(#A1 Beige(no Control) XX-Large)

Werena$14.621,425 rev

3mo ago

DailyCity Womens Seamless Slip Shorts Under Dresses - Cooling Anti Chafing Smooth Boyshort Yoga Boxer Sleep Panties Summer Nude L

DailyCity$13.7239 rev

6mo ago

Hi Clasmix Nude Biker Shorts for Women-5 inch Inseam High Waisted Spandex Shorts Tummy Control for Plus Ladies Shorts Short Dress Dresses Leggings Tights Legging Skirt Skirts(1 Pack Nude L-XL)

Hi Clasmix$8.601,192 rev

7mo ago

Womens Seamless Shaping Boyshorts Panties Tummy Control Underwear Slimming Shapewear Slip Shorts(#A2 Beige(light Tummy Control) Small)

Werena$14.601,425 rev

10mo ago

What buyers say about nude shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“fits snug”

Comfort-Overall24%

“Super comfortable”

Soft Feel11%

“Buttery soft”

Quality-Overall6%

“Super high quality”

Stretchability/Expandability/Elasticity5%

“Stretchy and comfortable”

Material Quality4%

“Material is soft”

Value For Money3%

“Worth it”

Advertised Vs Actual Product2%

“is very true to the description”

Breathability2%

“Comfortable and breathable”

Shape/Style2%

“Great to smooth out your shape”

What buyers complain about

Size-Overall20%

“Fits bigger”

Comfort-Overall6%

“uncomfortable”

Thigh Fit5%

“Not for thick thighs”

Flexibility4%

“Kind of baggy”

Stitch/Finish/Polish3%

“the seam is bothering me”

Waist Fit3%

“elastic on waist is way too tight”

Thickness3%

“Too sheer”

Functionality-Overall3%

“Doesnt Work”

Value For Money3%

“But totally not worth it”

Compression3%

“I didn't want a spanz type compression short”

Top return reasons

Size-Overall46%

Waist Fit8%

Length7%

Material Quality5%

Thigh Fit4%

Advertised Vs Actual Product4%

Color3%

Thin3%

Transparency2%

Functionality-Overall2%

Common questions

Is nude shorts profitable to sell on Amazon United States?: The niche generates $163K/yr across 47 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +81.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the nude shorts niche?: 25 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in nude shorts?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Thigh Fit. The return rate is 5.9% — above our launch gate.
When does demand for nude shorts peak?: Demand peaks in Apr–May–Jun; the busiest month runs 3.3× the quietest.
What does it cost to enter the nude shorts niche?: Listings span $7.48–$26.61; the average listing price is $12.79 (sweet spot $15–$100). The average incumbent carries 6,317 reviews — the moat a new listing must climb.