nubra
Launch itA $946K/yr market growing +103.8% this quarter with returns at 2.4% — clears our launch bar.
Avg price
Incredible$25.00avg listing price — sweet spot $15–$100
Price range
Incredible$18.49–$30.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+103.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great$946K$946K/yr · 641K searches
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad20,944.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nubra is a $946K/yr Amazon United States market (641K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Launch it — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
nubra market data
- Units sold / yr
- 40K–50K
- avg 5,000–6,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Nippies66%
- Niidor19%
- VOCH GALA9%
- Secret Walk3%
- CAKES Body3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +103.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 7.6×
Top nubra search terms
- nippies325K/yr
- nubra55K/yr
- niidor adhesive bra40K/yr
- nippies nipple cover71K/yr
- nippies skin37K/yr
- nubra sticky bra19K/yr
- nidor sticky bra12K/yr
- niidor sticky bra13K/yr
- niidor14K/yr
- nu bra9K/yr
Top nubra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nippies Nipple Covers for Women with Travel Case Reusable Nipple Pasties with Skin-Safe Adhesive Invisible Braless Solution under Clothing - Original Circle Covers Crme Size 1 (Fits A-C Cups)
Nippies$24.014.4★43,285 rev
Niidor Adhesive Bra Strapless Sticky Invisible Push up Silicone Bra for Backless Dress with Nipple Covers Nude(B Cup)
Niidor$22.994.0★14,043 rev
VOCH GALA Premium Nipple Covers Sticky Bra Alternative 2 Pairs
VOCH GALA$18.494.5★4,600 rev
Nippies Nipple Covers for Women with Lift Reusable Silicone Nipple Pasties with Travel Case Sticky Breast Covers with Lifting Support for Backless Strapless Looks - Crme Size 1 (Fits A-C Cups)
Nippies$30.354.4★43,285 rev
Niidor Strapless Bra Adhesive Backless Sticky Bra with Push Up Invisible Silicone Nude Bra for Low Cut Dresses Comfortable & Secure
Niidor$24.274.0★18,294 rev
Newest
by launch date
CAKES Body grippy (Non-Adhesive) Circle Nipple Covers for Women - Silicone Nipple Covers with Travel Pouch - Reusable Design for Sports Bras Swimear & Bralettes - Honey OG Size (B-DD)
CAKES Body$30.22275 rev
Invisible Strapless Sticky Bra Push up for Women Ultra Adhesive Bra for Backless Dress Cleavage Bra Lift Novelty Bras (B Cup Light Beige)
Secret Walk$23.621,545 rev
Nippies Nipple Covers for Women with Lift Reusable Silicone Nipple Pasties with Travel Case Sticky Breast Covers with Lifting Support for Backless Strapless Looks - Crme Size 1 (Fits A-C Cups)
Nippies$30.3543,285 rev
Nippies Skin Lifts Creme 2
Nippies$29.7643,285 rev
VOCH GALA Premium Nipple Covers Sticky Bra Alternative 2 Pairs
VOCH GALA$18.494,600 rev
Trending
90-day click momentumCAKES Body grippy (Non-Adhesive) Circle Nipple Covers for Women - Silicone Nipple Covers with Travel Pouch - Reusable Design for Sports Bras Swimear & Bralettes - Honey OG Size (B-DD)
CAKES Body$30.224.0★
Invisible Strapless Sticky Bra Push up for Women Ultra Adhesive Bra for Backless Dress Cleavage Bra Lift Novelty Bras (B Cup Light Beige)
Secret Walk$23.624.5★
Nippies Skin Lifts Creme 2
Nippies$29.764.4★
Nippies Non-Adhesive Bra Liner Nipple Covers for Women Reusable Silicone No-Show Inserts Bra Pad Enhancements with Travel Box - Creme
Nippies$23.574.2★
Nippies Nipple Covers for Women with Lift Reusable Silicone Nipple Pasties with Travel Case Sticky Breast Covers with Lifting Support for Backless Strapless Looks - Crme Size 1 (Fits A-C Cups)
Nippies$30.354.4★
What buyers say about nubra
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks good”
“Comfortable, and Perfect”
“Amazing quality”
“it fit as expected”
“Easy to use”
“Good value”
“holds up well”
“The material is soft”
“Shape was amazing”
“The material is lightweight”
What buyers complain about
“No adhesion”
“Too small”
“Fell off almost immediately”
“i sweat easily”
“Irritated My Skin Terribly”
“it does nothing”
“Waste of Money”
“uncomfortable”
“The product feels cheaply made”
“they just don't fit well for my size/shape of breast”
Top return reasons
Common questions
- Is nubra profitable to sell on Amazon United States?
- The niche generates $946K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +103.8%. Flapen's verdict: Launch it (59/100).
- How competitive is the nubra niche?
- 5 brands and 14 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nubra?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Durability. The return rate is 2.4%.
- When does demand for nubra peak?
- Demand peaks in May–Jun; the busiest month runs 7.6× the quietest.
- What does it cost to enter the nubra niche?
- Listings span $18.49–$30.35; the average listing price is $25.00 (sweet spot $15–$100). The average incumbent carries 20,945 reviews — the moat a new listing must climb.