Novica

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

0.7%

Market size, estimated

$92Ka year

Peak month

December2.3× the quietest month

Top search term

novica61K searches a year

Listings sell for $44.42 on average, from $4.84 to $97.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $44.42 that is $0 to $4K a year per listing.

Average price

$44.42inside the $15 to $100 sweet spot

Price range

$4.84–$97.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.4%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5,464 within Rings. It carries 546 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

93%

Out of stock, average day

4.7%

Average rank

#5,464in Rings

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

546per listing

Listings tracked

104

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months