Novelty Gifts

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

379K

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

0.6%

Market size, estimated

$28Ka year

Peak month

December15.3× the quietest month

Top search term

novelty gifts349K searches a year

Listings sell for $11.94 on average, from $2.03 to $22.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.94 that is $0 to $1K a year per listing.

Average price

$11.94under the $15 to $100 sweet spot

Price range

$2.03–$22.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #119 within Socks. It carries 3,089 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

1.2%

Average rank

#119in Socks

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,089per listing

Listings tracked

16

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months