Novelty Earrings

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

262K

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

1.8%

Market size, estimated

$68Ka year

Peak month

December2.9× the quietest month

Top search term

food earrings64K searches a year

Listings sell for $14.27 on average, from $5.66 to $38.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.27 that is $0 to $1K a year per listing.

Average price

$14.27under the $15 to $100 sweet spot

Price range

$5.66–$38.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,340 within Earrings. It carries 842 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#1,340in Earrings

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

842per listing

Listings tracked

37

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months