not dead yet hat
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible52.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$12.59avg listing price — sweet spot $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$6.71–$20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, not dead yet hat is a $14K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
not dead yet hat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $25K–$31K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #29,291
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 80%
- Out of stock
- 10.4%
- Avg brand age
- 22 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
16
Sellers
34
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
13%
- Generic40%
- Bigzagger12%
- lzqwfnk12%
- UBNZESW11%
- liabiliies6%
- SMOCPROX5%
- Open — no brand owns it (10 brands, 13%)
Demand
Weekly Amazon search volume, last 14 weeks — -26.5% search growth over the last 90 days.Top not dead yet hat search terms
- not dead yet hat25K/yr
- still not dead hard to kill hat10K/yr
- still not dead hat8K/yr
- aint dead yet hat11K/yr
Top not dead yet hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Still Not Dead Hat Embroidered Adjustable Still Not Dead Hard to Kill Hat Distressed Baseball Caps for Humor Lover (#A)
Bigzagger$13.784.0★31 rev
Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans
UBNZESW$9.594.2★14 rev
Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap Gifts for Retired Soldier Dad
Generic$9.953.6★5 rev
Still Not Dead Hard to Kill Embroidered Baseball Cap Funny Saying Vintage Distressed Adjustable Hat for Men Women
lzqwfnk$8.935.0★3 rev
Still Not Dead Hard to Kill Hat -Gift for Men- Distressed Cotton Twill -No Quit(A-Black)
Generic$14.302.9★10 rev
Newest
by launch dateVeteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans
UBNZESW$9.5914 rev
Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans
UBNZESW$19.1814 rev
Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap Gifts for Retired Soldier Dad
Generic$9.955 rev
Not Dead Yet Veteran Dad Hat Not Dead Yet DD-214 Baseball Cap Dark Humor Embroidered Hat Funny Vintage Cotton Dad Cap (Black)
Generic$10.888 rev
Still Not Dead Hard to Kill Hat for Men Funny Baseball Cap Funny Gifts for Women Black
liabiliies$12.860 rev
Trending
90-day click momentumNot Dead Yet Veteran Dad Hat Not Dead Yet DD-214 Baseball Cap Dark Humor Embroidered Hat Funny Vintage Cotton Dad Cap (Black)
Generic$10.884.7★
Veteran Hats Not Dead Yet Hat Embroidered DD-214 Baseball Cap Vintage Adjustable Baseball Hats for Military Veterans
UBNZESW$19.184.2★
Still Not Dead Hard to Kill Hat for Men Funny Baseball Cap Funny Gifts for Women Black
liabiliies$12.860.0★
Not Dead Yet Embroidered Baseball Cap DD-214 for Men Women Vintage Still Not Dead Hats Trucker Dad Hat Funny DD214 Washed Cap (Blue)
LEENSOSION$15.553.6★
Not Dead Yet Veteran DD-214 Hat Still Not Dead Double-Sided Print Water-Washed Cotton Dark Humor Baseball Cap Gifts for Retired Soldier Dad
Generic$9.953.6★
What buyers say about not dead yet hat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Fits great”
“Better than the pics”
“is also comfortable”
“Great gift”
“Saves me about two years of wearing it to get that level of being broken in”
“The adjustable size strap holds fast”
“Fits laid style handed toward basic dad set”
“It is very adjustable and fits well”
“Stitching is immaculate”
What buyers complain about
“Long bill”
“Cheap”
“The hat is made out of flimsy material so I threw mine in the garage can”
“Not as advertised”
“It had no form”
“The company should be totally transparent about their product”
“flimsy plastic postal bag”
“what I got was black”
Top return reasons
Common questions
- Is not dead yet hat profitable to sell on Amazon United States?
- The niche generates $14K/yr across 45 tracked products. 1 of 41 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the not dead yet hat niche?
- 16 brands and 34 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in not dead yet hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.0%.
- What does it cost to enter the not dead yet hat niche?
- Listings span $6.71–$20.10; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 52 reviews — the moat a new listing must climb.