Not Dead Yet Hat

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-26.5%

Conversion, latest week

1.9%

Market size, estimated

$14Ka year

Top search term

not dead yet hat25K searches a year

Listings sell for $12.59 on average, from $6.71 to $20.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.59 that is $0 to $1K a year per listing.

Average price

$12.59under the $15 to $100 sweet spot

Price range

$6.71–$20.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #29,291 within Baseball Caps. It carries 52 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

24%

Out of stock, average day

10.4%

Average rank

#29,291in Baseball Caps

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

52per listing

Listings tracked

45

41 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

41

Successful launches

1Amazon's first-year sales bar

Average brand age

22 months