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Norway Shirt

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $67K a year here, so Norway Shirt is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$67K/yr119K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 29 brands · 14 sellers

Flapen Score

Norway Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Norway Shirt is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Norway Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Norway Shirt 119K times last year and spent an estimated $67K. The top 5 brands take 52% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.6%
Market size, estimated
$67Ka year
Top search term
norway shirt83K searches a year

02 · Price

A sale here is worth $21.92.

Listings sell for $21.92 on average, from $9.77 to $36.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.92 that is $0 to $2K a year per listing.

Average price
$21.92inside the $15 to $100 sweet spot
Price range
$9.77–$36.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 40.4% of listings are out of stock. The average listing ranks #102,226 within T-Shirts. It carries 1,224 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
68%
Out of stock, average day
40.4%
Average rank
#102,226in T-Shirts
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,224per listing
Listings tracked
50

04 · Newcomers

5 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Norway Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

14

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

35%

Top 20: 73%

Open market

42%

  • Brand 116%
  • Brand 211%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Reviews and returns

What reviews say buyers love and hate about Norway Shirt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Very tight”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Norway Shirt questions

Answered from the same tracked data.