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north face vest women

Skip it

Soft demand (-71.7% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 3Competition 88Returns 0Price range 60Avg price 83Brand share 21Review moat 50Quality gap 33

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$78.80

avg listing price — sweet spot $15–$100

Price range

Good$25.08–$149.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,498.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$49K

$49K/yr · 285K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-71.7%

90-day search growth — must beat 0% to launch

Returns

Bad16.7%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, north face vest women is a $49K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

north face vest women market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$59K–$79K
units × avg price
Conversion rate
0.2%
Avg BSR
#1,728
Page quality
0%
Prime
99%
Sponsored
41%
Out of stock
20.2%
Avg brand age
43 months
Avg seller age
159 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

56

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

27%

Top 20: 62%

Open market

6%

  • The North Face70%
  • Columbia10%
  • Fuinloth6%
  • Carhartt3%
  • Outdoor Ventures3%
  • Mac in a Sac2%
  • Open — no brand owns it (9 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -71.7% search growth over the last 90 days.
20K15KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Top north face vest women search terms

  • north face vest women85K/yr
  • northface vest26K/yr
  • northface vest for women26K/yr
  • north face womens vest29K/yr
  • womens north face vest29K/yr
  • north face vest womens12K/yr
  • north face puffer vest18K/yr
  • the north face vest women11K/yr
  • north face women vest6K/yr
  • north face puffer vest women10K/yr
All search terms

Top north face vest women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9904%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about north face vest women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fit perfect”

Warmth18%

“Perfect for staying warm”

Quality-Overall9%

“Very well constructed”

Weight Light7%

“lightweight”

Soft Feel4%

“So soft”

Pockets/Compartments3%

“The pockets are all a good size”

Comfort-Overall3%

“Very comfortable”

Advertised Vs Actual Product3%

“As it was advertised”

Value For Money2%

“Great price”

Material Quality2%

“Surprise benefit is that it's great in the rain-the material is somewhat water-repellant”

What buyers complain about

Size-Overall31%

“Runs small”

Zipper Quality5%

“Zipper broke”

Shape/Style4%

“Not super chic”

Color4%

“Black is NOT Black”

Material Quality4%

“Very cheap material”

Pilling/Linting4%

“the fabric pilled up after this use”

Thin4%

“Very thin and light weight it half the thickness of my old one not very good for the price”

Value For Money2%

“Feels and looks expensive”

Thickness2%

“I have others that are heavier, thicker, thinner, gifts that arent right”

Product Condition2%

“its looking really old and used”

Top return reasons

Size-Overall59%
Chest Fit7%
Length4%
Color4%
Waist Fit4%
Material Quality3%
Advertised Vs Actual Product2%
Hip Fit2%
Shoulder Fit2%
Thin2%

Common questions

Is north face vest women profitable to sell on Amazon United States?
The niche generates $49K/yr across 75 tracked products. 90-day search growth is -71.7%. Flapen's verdict: Skip it (30/100).
How competitive is the north face vest women niche?
15 brands and 56 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in north face vest women?
Top complaints mined from reviews: Size-Overall, Zipper Quality, Shape/Style. The return rate is 16.7% — above our launch gate.
When does demand for north face vest women peak?
Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 13.5× the quietest.
What does it cost to enter the north face vest women niche?
Listings span $25.08–$149.89; the average listing price is $78.80 (sweet spot $15–$100). The average incumbent carries 1,498 reviews — the moat a new listing must climb.