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North Face Vest Women

Fail

Demand is soft, at -71.7% this quarter, so North Face Vest Women is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$49K/yr285K searches / yr
90-day growth
-71.7%search demand this quarter
Competition
27%top-5 click share · 15 brands · 56 sellers

Flapen Score

North Face Vest Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, North Face Vest Women is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Vest Women market on Amazon at a glance

Shoppers on Amazon United States searched for North Face Vest Women 285K times last year and spent an estimated $49K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-71.7%
Conversion, latest week
0.2%
Market size, estimated
$49Ka year
Peak month
December13.5× the quietest month
Top search term
north face vest women85K searches a year

02 · Price

A sale here is worth $78.80.

Listings sell for $78.80 on average, from $25.08 to $149.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $78.80 that is $0 to $8K a year per listing.

Average price
$78.80inside the $15 to $100 sweet spot
Price range
$25.08–$149.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
16.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,728 within Vests. It carries 1,498 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
99%
Out of stock, average day
20.2%
Average rank
#1,728in Vests
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,498per listing
Listings tracked
75

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top North Face Vest Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

$0$990$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

56

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

27%

Top 20: 62%

Open market

6%

  • The North Face70%
  • Columbia10%
  • Fuinloth6%
  • Carhartt3%
  • Outdoor Ventures3%
  • Mac in a Sac2%
  • Open — no brand owns it (9 brands, 6%)

Demand

North Face Vest Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top North Face Vest Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • north face vest women85K/yr
  • northface vest26K/yr
  • northface vest for women26K/yr
  • north face womens vest29K/yr
  • womens north face vest29K/yr
  • north face vest womens12K/yr
  • north face puffer vest18K/yr
  • the north face vest women11K/yr
  • north face women vest6K/yr
  • north face puffer vest women10K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Vest Women

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
16.7%of orders come back
“Runs small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common North Face Vest Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data