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north face vest

Skip it

Soft demand (-67.4% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 0Conversion 2Competition 95Returns 0Price range 61Avg price 83Brand share 25Review moat 46Quality gap 33

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$76.76

avg listing price — sweet spot $15–$100

Price range

Good$20.45–$150.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,941.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad$61K

$61K/yr · 499K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-67.4%

90-day search growth — must beat 0% to launch

Returns

Bad15.1%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, north face vest is a $61K/yr Amazon United States market (499K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

north face vest market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$115K–$154K
units × avg price
Conversion rate
0.2%
Avg BSR
#1,225
Page quality
0%
Prime
98%
Sponsored
48%
Out of stock
18.1%
Avg brand age
45 months
Avg seller age
154 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

76

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

20%

Top 20: 49%

Open market

8%

  • The North Face69%
  • Columbia9%
  • Fuinloth5%
  • 33,000ft4%
  • Carhartt3%
  • Outdoor Ventures2%
  • Open — no brand owns it (14 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.4% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Top north face vest search terms

  • north face vest106K/yr
  • north face vest women85K/yr
  • chaleco north face para hombre15K/yr
  • northface vest26K/yr
  • northface vest for women26K/yr
  • north face womens vest29K/yr
  • northface vests men16K/yr
  • womens north face vest29K/yr
  • the north face vest16K/yr
  • patagonia vest women14K/yr
All search terms

Top north face vest products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$4K8%$5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about north face vest

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit perfect”

Warmth13%

“Perfect for staying warm”

Quality-Overall13%

“Excellent quality”

Weight Light7%

“Not heavy at all”

Comfort-Overall6%

“Very comfortable”

Value For Money5%

“Totally worth the price”

Soft Feel3%

“So soft”

Pockets/Compartments3%

“Lots of pockets”

Advertised Vs Actual Product2%

“As advertised”

Material Quality2%

“Surprise benefit is that it's great in the rain-the material is somewhat water-repellant”

What buyers complain about

Size-Overall27%

“Runs small”

Color7%

“Not black”

Zipper Quality6%

“the zipper was a bit uncooperative--never a good sign”

Durability5%

“The collar came apart in several places”

Material Quality3%

“Very cheap material”

Quality-Overall2%

“Feels cheap”

Shape/Style2%

“Not super chic”

Pilling/Linting2%

“the fabric pilled up after this use”

Weight Light2%

“Medium weight not lightweight”

Thin2%

“Very thin and light weight it half the thickness of my old one not very good for the price”

Top return reasons

Size-Overall57%
Chest Fit7%
Length4%
Color4%
Waist Fit4%
Material Quality3%
Advertised Vs Actual Product2%
Thin2%
Shoulder Fit2%
Hip Fit1%

Common questions

Is north face vest profitable to sell on Amazon United States?
The niche generates $61K/yr across 114 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -67.4%. Flapen's verdict: Skip it (32/100).
How competitive is the north face vest niche?
20 brands and 76 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in north face vest?
Top complaints mined from reviews: Size-Overall, Color, Zipper Quality. The return rate is 15.1% — above our launch gate.
When does demand for north face vest peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 16.0× the quietest.
What does it cost to enter the north face vest niche?
Listings span $20.45–$150.05; the average listing price is $76.76 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.