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North Face Vest

Fail

Demand is soft, at -67.4% this quarter, so North Face Vest is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$61K/yr499K searches / yr
90-day growth
-67.4%search demand this quarter
Competition
20%top-5 click share · 20 brands · 76 sellers

Flapen Score

North Face Vest against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, North Face Vest is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Vest market on Amazon at a glance

Shoppers on Amazon United States searched for North Face Vest 499K times last year and spent an estimated $61K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-67.4%
Conversion, latest week
0.2%
Market size, estimated
$61Ka year
Peak month
December16.0× the quietest month
Top search term
north face vest106K searches a year

02 · Price

A sale here is worth $76.76.

Listings sell for $76.76 on average, from $20.45 to $150.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $76.76 that is $0 to $8K a year per listing.

Average price
$76.76inside the $15 to $100 sweet spot
Price range
$20.45–$150.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
15.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,225 within Coats, Jackets & Vests. It carries 1,942 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
98%
Out of stock, average day
18.1%
Average rank
#1,225in Coats, Jackets & Vests
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,942per listing
Listings tracked
114

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top North Face Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

76

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

20%

Top 20: 49%

Open market

8%

  • Brand 169%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 8%)

Demand

North Face Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.0×

Search terms

Top North Face Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face vest106K/yr
  • north face vest women85K/yr
  • chaleco north face para hombre15K/yr
  • northface vest26K/yr
  • northface vest for women26K/yr
  • north face womens vest29K/yr
  • northface vests men16K/yr
  • womens north face vest29K/yr
  • the north face vest16K/yr
  • patagonia vest women14K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Vest

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
15.1%of orders come back
“Runs small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common North Face Vest questions

Answered from the same tracked data.