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north face rain jacket

Skip it

High returns (11.6%) — this niche doesn't clear our bar today.

Market size 15Growth 29Conversion 4Competition 81Returns 1Price range 68Avg price 79Brand share 16Review moat 54Quality gap 33

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$88.74

avg listing price — sweet spot $15–$100

Price range

Good$18.55–$139.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,321.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$58K

$58K/yr · 198K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, north face rain jacket is a $58K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 34/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

north face rain jacket market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$44K–$67K
units × avg price
Conversion rate
0.3%
Avg BSR
#617
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
2.7%
Avg brand age
45 months
Avg seller age
156 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

66

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

4%

  • The North Face75%
  • Columbia7%
  • 33,000ft6%
  • Amazon Essentials3%
  • Outdoor Ventures3%
  • MARMOT2%
  • Open — no brand owns it (7 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +3.6% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 9.0×

Top north face rain jacket search terms

  • north face rain jacket108K/yr
  • northface rain jacket15K/yr
  • womens north face rain jacket12K/yr
  • the north face rain jacket20K/yr
  • north face windbreaker womens9K/yr
  • northface windbreaker for women6K/yr
  • rain jacket north face5K/yr
  • north face rain coat5K/yr
  • rain jacket women northface5K/yr
  • antora jacket north face8K/yr
All search terms

Top north face rain jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about north face rain jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits perfectly”

Weather Proof9%

“perfect for our rainy season”

Quality-Overall9%

“Very good quality Hoodie”

Weight Light8%

“Nice light weight jacket”

Value For Money6%

“Great for the price”

Warmth6%

“it feels warm”

Pockets/Compartments4%

“I love all the pockets”

Water Resistance3%

“Very waterproof”

Color3%

“The color was so cute”

Quick Drying3%

“It dries quickly”

What buyers complain about

Size-Overall20%

“did not fit”

Quality-Overall5%

“Poor manufacturing”

Water Resistance5%

“Not water proof”

Value For Money4%

“They cost too much here on Amazon”

Zipper Quality4%

“Defective Zipper”

Thickness3%

“This is a thin”

Warmth3%

“doesn't provide warmth- perfect for travelling”

Material Quality3%

“Poor material handling”

Sweat Resistance2%

“Except it's not breathable so you might get sweaty from the inside”

Durability2%

“I am not sure it will hold up as well”

Top return reasons

Size-Overall60%
Chest Fit5%
Sleeve Fit4%
Material Quality3%
Thin3%
Shoulder Fit2%
Advertised Vs Actual Product2%
Waist Fit2%
Length2%
Color2%

Common questions

Is north face rain jacket profitable to sell on Amazon United States?
The niche generates $58K/yr across 64 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (34/100).
How competitive is the north face rain jacket niche?
13 brands and 66 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in north face rain jacket?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 11.6% — above our launch gate.
When does demand for north face rain jacket peak?
Demand peaks in Oct–Nov; the busiest month runs 9.0× the quietest.
What does it cost to enter the north face rain jacket niche?
Listings span $18.55–$139.07; the average listing price is $88.74 (sweet spot $15–$100). The average incumbent carries 1,321 reviews — the moat a new listing must climb.