North Face Puffer

Shoppers searched for this 6.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.

Searches, last 12 months

6.3M

Growth, 90 days vs prior 90

-40.5%

Conversion, latest week

0.1%

Market size, estimated

$548Ka year

Peak month

November8.1× the quietest month

Top search term

the north face1.5M searches a year

Listings sell for $78.72 on average, from $13.98 to $236.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $78.72 that is $0 to $8K a year per listing.

Average price

$78.72inside the $15 to $100 sweet spot

Price range

$13.98–$236.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

8.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #3,692 within Coats, Jackets & Vests. It carries 3,526 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

4.8%

Average rank

#3,692in Coats, Jackets & Vests

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,526per listing

Listings tracked

155

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months