north face puffer
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$78.72avg listing price — sweet spot $15–$100
Market size
Good$548K$548K/yr · 6.3M searches
Price range
Okay$13.98–$236.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,525.67avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.0%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, north face puffer is a $548K/yr Amazon United States market (6.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
north face puffer market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $630K–$787K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #3,692
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 78%
- Out of stock
- 4.8%
- Avg brand age
- 47 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
95
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
14%
Top 20: 37%
Open market
3%
- The North Face86%
- Columbia7%
- MAOYSSEN2%
- 33,000ft1%
- Tommy Hilfiger1%
- Nautica0%
- Open — no brand owns it (10 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -40.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.1×
Top north face puffer search terms
- the north face1.5M/yr
- north face1.6M/yr
- the north face women409K/yr
- the north face men283K/yr
- north face women292K/yr
- north face jacket422K/yr
- north face rain jacket womens83K/yr
- north face men171K/yr
- north face rain jacket men59K/yr
- the north face jacket79K/yr
Top north face puffer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment TNF Black/TNF Black-NPF One Size
The North Face$95.604.7★15,202 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large
The North Face$77.194.7★704 rev
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size
The North Face$69.244.7★17,720 rev
The North Face Tsillan Full Zip Mens Fleece TNF Black Heather Sz L
The North Face$86.204.6★1,155 rev
The North Face Berkeley Field Bag | Water Repellent Finish Vintage Style Travel Essential Sling Holds Water Bottles Phones & Keys TNF Black/Mineral Gold-NPF One Size
The North Face$39.184.7★1,351 rev
Newest
by launch date
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.002,615 rev
The North Face Mens Core Box NSE Short Sleeve Tee - Classic Logo Graphic Tee Soft Cotton Fabric Regular Fit TNF White Large
The North Face$32.29316 rev
The North Face Mens Junction Insulated Hoodie - Water Resistant Heatseeker Insulation 3-Piece Hood & Zip Pockets Burnt Umber Large
The North Face$129.14236 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Large
Columbia$57.922,665 rev
Columbia Mens Ascender Softshell Full Zip Rain Jacket Black Large
Columbia$62.941,763 rev
Trending
90-day click momentum
The North Face Teen Adventure L/S HoodieGraphic XXL Virtual Blue
The North Face$49.980.0★
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.004.8★
The North Face Mens Core Box NSE Short Sleeve Tee - Classic Logo Graphic Tee Soft Cotton Fabric Regular Fit TNF White Large
The North Face$32.294.6★
The North Face Mens Junction Insulated Hoodie - Water Resistant Heatseeker Insulation 3-Piece Hood & Zip Pockets Burnt Umber Large
The North Face$129.144.5★
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Ice Blue/TNF Black One Size
The North Face$71.794.7★
What buyers say about north face puffer
What buyers praise and complain about, mined from review topics.What buyers love
“Strong build quality”
“Fits true to size”
“keeps me extremely warm”
“Great value”
“It was comfortable”
“Seems durable”
“Love the pockets”
“Good storage capacity”
“As advertised,”
“Not heavy and it can fit a lunchbox also”
What buyers complain about
“did not fit”
“Not worth the price”
“Strap is too short”
“has dropped in quality significantly”
“color is gray NOT black”
“Defective Zipper”
“Not enough pockets for storage”
“ripping on the second day isnt ideal”
“Doesn't have much room”
“Description is not accurate at all or Amazon sent me the wrong item”
Top return reasons
Common questions
- Is north face puffer profitable to sell on Amazon United States?
- The niche generates $548K/yr across 155 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the north face puffer niche?
- 16 brands and 95 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in north face puffer?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 8.0% — above our launch gate.
- When does demand for north face puffer peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.1× the quietest.
- What does it cost to enter the north face puffer niche?
- Listings span $13.98–$236.15; the average listing price is $78.72 (sweet spot $15–$100). The average incumbent carries 3,526 reviews — the moat a new listing must climb.