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North Face Lunch Box

Fail

Buyers convert on only 0.3% of searches, so North Face Lunch Box is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$18K/yr202K searches / yr
90-day growth
+76.6%search demand this quarter
Competition
45%top-5 click share · 11 brands · 69 sellers

Flapen Score

North Face Lunch Box against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, North Face Lunch Box is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Lunch Box market on Amazon at a glance

Shoppers on Amazon United States searched for North Face Lunch Box 202K times last year and spent an estimated $18K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+76.6%
Conversion, latest week
0.3%
Market size, estimated
$18Ka year
Peak month
August31.8× the quietest month
Top search term
north face lunch box64K searches a year

02 · Price

A sale here is worth $36.12.

Listings sell for $36.12 on average, from $7.19 to $82.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.12 that is $0 to $4K a year per listing.

Average price
$36.12inside the $15 to $100 sweet spot
Price range
$7.19–$82.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #315 within Handbags & Shoulder Bags. It carries 5,033 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#315in Handbags & Shoulder Bags
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
5,033per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top North Face Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

69

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

6%

  • Brand 150%
  • Brand 220%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

North Face Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 31.8×

Search terms

Top North Face Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face lunch box64K/yr
  • nol lunch bag24K/yr
  • northface lunch box26K/yr
  • north face lunch bag20K/yr
  • the north face lunch box13K/yr
  • nol45K/yr
  • north face lunchbox5K/yr
  • the north face lunch bag3K/yr
  • lunch box north face2K/yr
  • north face lunch box girls72/yr

Reviews and returns

What reviews say buyers love and hate about North Face Lunch Box

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Too large”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common North Face Lunch Box questions

Answered from the same tracked data.