north face luggage
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$166.19avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,548.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad$39.18–$373.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$31K$31K/yr · 93K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, north face luggage is a $31K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul. Verdict: Skip it — 31/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
north face luggage market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $42K–$83K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 81%
- Out of stock
- 14.2%
- Avg brand age
- 40 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
65
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
45%
Top 20: 81%
Open market
9%
- The North Face60%
- Amazon Basics12%
- Eddie Bauer7%
- Samsonite6%
- SwissGear3%
- OGIO2%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.4×
Top north face luggage search terms
- north face luggage24K/yr
- patagonia luggage11K/yr
- north face carry on luggage9K/yr
- the north face luggage7K/yr
- northface luggage with wheels5K/yr
- north face suitcase5K/yr
- north face rolling duffel3K/yr
- north face rolling thunder5K/yr
- maleta north face5K/yr
- north face carry on4K/yr
Top north face luggage products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Base Camp Rolling Thunder28 - PFAS Free TNF Black/TNF White-NPF One Size
The North Face$344.514.4★51 rev
THE NORTH FACE Base Camp Voyager Roller TNF Black/TNF White-NPF 94 Liters
The North Face$276.044.5★82 rev
The North Face Base Camp Rolling Thunder36 OS TNF Black/TNF White-NPF
The North Face$373.264.5★29 rev
THE NORTH FACE Base Camp Rolling Thunder22 TNF Black/TNF White-NPF One Size
The North Face$293.654.5★29 rev
THE NORTH FACE Base Camp Voyager Roller Shady Blue/Summit Navy 94 Liters
The North Face$272.704.5★82 rev
Newest
by launch date
Dakine SPLIT ROLLER BAG 85L
Dakine$211.8741 rev
Dakine Split 4 Wheel Roller 87L Carry-On Luggage TSA Lock Mulled Basil
Dakine$293.0118 rev
THE NORTH FACE Base Camp Voyager Roller Shady Blue/Summit Navy 94 Liters
The North Face$272.7082 rev
THE NORTH FACE Base Camp Voyager Roller Shady Blue/Summit Navy 40 Liters
The North Face$235.2567 rev
The North Face Base Camp Rolling Thunder28 - PFAS Free TNF Black/TNF White-NPF One Size
The North Face$344.5151 rev
Trending
90-day click momentum
Amazon Basics 21 Hardside Carry-On Luggage with Multi-directional Wheels Expandable for Up to 25% More Space Scratch-Resistant Surface Organized Interior Navy Blue
Amazon Basics$52.324.5★
Amazon Basics 21 Hardside Carry-On Luggage with Spinner Wheels Expandable for Up to 25% More Space Scratch-Resistant Hardshell Suitcase Telescoping Handle Orange
Amazon Basics$52.344.5★
Dakine SPLIT ROLLER BAG 85L
Dakine$211.874.3★
Amazon Basics 26 Hardside Medium Checked Luggage Expandable For Up to 15% More Space With Scratch-Resistant Surface Four Multi-directional Wheels Black
Amazon Basics$73.514.5★
Amazon Basics 35-inch Large Rolling Duffel Bag with Wheels and Handle Travel Duffle with Durable Ripstop Polyester Material 2 Layers of Storage Space Multiple Interior and Exterior Pockets Black
Amazon Basics$93.504.3★
What buyers say about north face luggage
What buyers praise and complain about, mined from review topics.What buyers love
“This bag is excellent quality”
“The material feels durable”
“Worth the money”
“everything fit like a glove”
“Super sturdy bag”
“Great Capacity”
“Excellent carry-on”
“The wheels are awesome”
“Lots of compartments”
“Very easy to handle”
What buyers complain about
“did not hold up”
“Wheels are too small”
“Zipper broke”
“Handle is trash”
“Not well made”
“without wheels”
“over priced”
“theres no proper place to attach a regular lock either”
“Unfortunately, when traveling in Europe and Asia the dimensions are just too large for carryon for many airlines to acceot”
“It was not usable”
Top return reasons
Common questions
- Is north face luggage profitable to sell on Amazon United States?
- The niche generates $31K/yr across 43 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the north face luggage niche?
- 13 brands and 65 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in north face luggage?
- Top complaints mined from reviews: Durability, Size-Overall, Zipper Quality. The return rate is 7.1% — above our launch gate.
- When does demand for north face luggage peak?
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- What does it cost to enter the north face luggage niche?
- Listings span $39.18–$373.26; the average listing price is $166.19 (sweet spot $15–$100). The average incumbent carries 5,549 reviews — the moat a new listing must climb.