north face jacket men
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$90.66avg listing price — sweet spot $15–$100
Market size
Good$658K$658K/yr · 4.5M searches
Review moat
Okay2,425.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$12.23–$323.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad9.4%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, north face jacket men is a $658K/yr Amazon United States market (4.5M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
north face jacket men market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $725K–$907K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #812
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 81%
- Out of stock
- 6.7%
- Avg brand age
- 46 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
143
Top-5 brand share
91%
Top 20: 99%
Top-5 click share
9%
Top 20: 27%
Open market
16%
- The North Face67%
- Columbia7%
- 33,000ft4%
- MARMOT3%
- Outdoor Ventures2%
- BAERSkin1%
- Open — no brand owns it (20 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 31.2×
Top north face jacket men search terms
- north face jacket men1.5M/yr
- the north face women409K/yr
- the north face men283K/yr
- north face women292K/yr
- north face jacket422K/yr
- the north face jacket men351K/yr
- north face rain jacket womens83K/yr
- north face men171K/yr
- northface rain jacket womens66K/yr
- north face rain jacket men59K/yr
Top north face jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Tsillan Full Zip Mens Fleece TNF Black Heather Sz L
The North Face$86.204.6★1,155 rev
The North Face Mens Junction Insulated Jacket - Water Repellent Winter Coat Secure Zip Hand Pockets TNF Black Large
The North Face$96.734.5★555 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large
The North Face$77.194.7★704 rev
The North Face Mens Antora Jacket (Standard & Big Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets TNF Black-NPF Large
The North Face$110.424.7★2,140 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Large
Columbia$57.924.7★2,665 rev
Newest
by launch date
The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Large
The North Face$120.40107 rev
The North Face Womens Antora Jacket (Standard & Plus Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets Frost Grey/Granite Grey Medium
The North Face$108.201 rev
The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets Metal Pink Medium
The North Face$121.34188 rev
The North Face Mens Junction Insulated Jacket - Water Repellent Winter Coat Secure Zip Hand Pockets Burnt Umber X-Large
The North Face$94.08555 rev
The North Face Mens Junction Insulated Jacket - Water Repellent Winter Coat Secure Zip Hand Pockets Summit Navy Medium
The North Face$97.00555 rev
Trending
90-day click momentumThe North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets Metal Pink Medium
The North Face$121.344.7★
The North Face Womens Antora Jacket (Standard & Plus Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets Frost Grey/Granite Grey Medium
The North Face$108.205.0★
The North Face Womens Venture 2 Waterproof Hooded Rain Jacket (Standard and Plus Size) Tnf Black 2 Medium
The North Face$87.744.4★
The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Large
The North Face$120.404.5★
The North Face Mens Antora Jacket (Standard & Big Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets Summit Navy/TNF Black Large
The North Face$104.804.7★
What buyers say about north face jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“High quality for price”
“Fits true to size”
“Keeps me warm”
“Excellent price”
“comfortable to wear”
“Perfectly lightweight”
“I love all the pockets”
“perfect for rainy weather”
“it is waterproof”
“As advertised,”
What buyers complain about
“Don't fit”
“over priced”
“has dropped in quality significantly”
“The black color is dark”
“Defective Zipper”
“It broke within one week of having it :”
“this mediocre waterproof jacket failed me miserably”
“Not as advertised”
“Its not super thick material”
“Biggest complaint is that the straps rub my arm pits unless its fully tightened”
Top return reasons
Common questions
- Is north face jacket men profitable to sell on Amazon United States?
- The niche generates $658K/yr across 277 tracked products. 8 of 17 products launched in the last 360 days are still selling. 90-day search growth is -57.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the north face jacket men niche?
- 26 brands and 143 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in north face jacket men?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 9.4% — above our launch gate.
- When does demand for north face jacket men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 31.2× the quietest.
- What does it cost to enter the north face jacket men niche?
- Listings span $12.23–$323.12; the average listing price is $90.66 (sweet spot $15–$100). The average incumbent carries 2,426 reviews — the moat a new listing must climb.