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North Face Jacket Men

Fail

Demand is soft, at -57.7% this quarter, so North Face Jacket Men is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$658K/yr4.5M searches / yr
90-day growth
-57.7%search demand this quarter
Competition
9%top-5 click share · 26 brands · 143 sellers

Flapen Score

North Face Jacket Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, North Face Jacket Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Jacket Men market on Amazon at a glance

Shoppers on Amazon United States searched for North Face Jacket Men 4.5M times last year and spent an estimated $658K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $658K a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-57.7%
Conversion, latest week
0.2%
Market size, estimated
$658Ka year
Peak month
December31.2× the quietest month
Top search term
north face jacket men1.5M searches a year

02 · Price

A sale here is worth $90.66.

Listings sell for $90.66 on average, from $12.23 to $323.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $90.66 that is $0 to $9K a year per listing.

Average price
$90.66inside the $15 to $100 sweet spot
Price range
$12.23–$323.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #812 within Coats, Jackets & Vests. It carries 2,426 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
99%
Out of stock, average day
6.7%
Average rank
#812in Coats, Jackets & Vests
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,426per listing
Listings tracked
277

04 · Newcomers

8 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
46 months

Products

Top North Face Jacket Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

143

Top-5 brand share

91%

Top 20: 99%

Top-5 click share

9%

Top 20: 27%

Open market

16%

  • Brand 167%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (20 brands, 16%)

Demand

North Face Jacket Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 31.2×

Search terms

Top North Face Jacket Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face jacket men1.5M/yr
  • the north face women409K/yr
  • the north face men283K/yr
  • north face women292K/yr
  • north face jacket422K/yr
  • the north face jacket men351K/yr
  • north face rain jacket womens83K/yr
  • north face men171K/yr
  • northface rain jacket womens66K/yr
  • north face rain jacket men59K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Jacket Men

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
9.4%of orders come back
“Don't fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common North Face Jacket Men questions

Answered from the same tracked data.