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North Face Fleece Men

Fail

Demand is soft, at -61.8% this quarter, so North Face Fleece Men is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$21K/yr166K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
24%top-5 click share · 14 brands · 90 sellers

Flapen Score

North Face Fleece Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, North Face Fleece Men is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The North Face Fleece Men market on Amazon at a glance

Shoppers on Amazon United States searched for North Face Fleece Men 166K times last year and spent an estimated $21K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
0.2%
Market size, estimated
$21Ka year
Peak month
December13.6× the quietest month
Top search term
north face fleece jacket men45K searches a year

02 · Price

A sale here is worth $73.46.

Listings sell for $73.46 on average, from $21.70 to $141.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $73.46 that is $0 to $7K a year per listing.

Average price
$73.46inside the $15 to $100 sweet spot
Price range
$21.70–$141.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
11.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #699 within Coats, Jackets & Vests. It carries 3,548 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
99%
Out of stock, average day
12.5%
Average rank
#699in Coats, Jackets & Vests
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,548per listing
Listings tracked
95

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top North Face Fleece Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

90

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

24%

Top 20: 55%

Open market

4%

  • Brand 178%
  • Brand 27%
  • Brand 36%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (8 brands, 4%)

Demand

North Face Fleece Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.6×

Search terms

Top North Face Fleece Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • north face fleece jacket men45K/yr
  • north face osito jacket womens16K/yr
  • north face fleece men19K/yr
  • north face full zip6K/yr
  • north face osito17K/yr
  • the north face fleece men9K/yr
  • north face pullover5K/yr
  • north face jacket men fleece6K/yr
  • mens north face fleece jacket6K/yr
  • north face sherpa5K/yr

Reviews and returns

What reviews say buyers love and hate about North Face Fleece Men

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
21%of negative reviews mention “Size-Overall”
11.9%of orders come back
“did not fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common North Face Fleece Men questions

Answered from the same tracked data.