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north face fleece men

Skip it

Soft demand (-61.8% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 2Competition 91Returns 0Price range 66Avg price 85Brand share 13Review moat 30Quality gap 37

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$73.46

avg listing price — sweet spot $15–$100

Price range

Good$21.70–$141.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,547.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$21K

$21K/yr · 166K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-61.8%

90-day search growth — must beat 0% to launch

Returns

Bad11.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, north face fleece men is a $21K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

north face fleece men market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$37K–$55K
units × avg price
Conversion rate
0.2%
Avg BSR
#699
Page quality
0%
Prime
99%
Sponsored
60%
Out of stock
12.5%
Avg brand age
44 months
Avg seller age
160 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

90

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

24%

Top 20: 55%

Open market

4%

  • The North Face78%
  • 33,000ft7%
  • Columbia6%
  • BAERSkin2%
  • Amazon Essentials1%
  • Carhartt1%
  • Open — no brand owns it (8 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -61.8% search growth over the last 90 days.
18K13KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.6×

Top north face fleece men search terms

  • north face fleece jacket men45K/yr
  • north face osito jacket womens16K/yr
  • north face fleece men19K/yr
  • north face full zip6K/yr
  • north face osito17K/yr
  • the north face fleece men9K/yr
  • north face pullover5K/yr
  • north face jacket men fleece6K/yr
  • mens north face fleece jacket6K/yr
  • north face sherpa5K/yr
All search terms

Top north face fleece men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4144%$8286%$1K8%$2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about north face fleece men

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth19%

“keeps me warm”

Size-Overall17%

“Fits true to size”

Quality-Overall13%

“High quality for price”

Comfort-Overall6%

“Comfortable material”

Soft Feel5%

“Soft and cozy”

Advertised Vs Actual Product5%

“As advertised,”

Pockets/Compartments3%

“It has a lot of pockets he says its very comfortable”

Value For Money3%

“Good Value”

Weather Proof3%

“Perfect for the quick changing weather”

Weight Light2%

“Good Lightweight Pullover”

What buyers complain about

Size-Overall21%

“did not fit”

Quality-Overall11%

“Low quality, falls apart”

Color8%

“color is gray NOT black”

Value For Money6%

“Not worth the price”

Product Condition4%

“Looks used, no tags”

Zipper Quality3%

“Zipper breaks easily”

Weight Heavy3%

“it's definitely a little heavier than the one I got from Columbia”

Durability2%

“the zipper slider broke”

Thickness2%

“Defintley thicker warmer all around higher quality then i was expecting for $30 bucks”

Advertised Vs Actual Product2%

“Not the same”

Top return reasons

Size-Overall58%
Color6%
Material Quality6%
Chest Fit4%
Advertised Vs Actual Product3%
Sleeve Fit3%
Waist Fit2%
Thin2%
Length2%
Shoulder Fit1%

Common questions

Is north face fleece men profitable to sell on Amazon United States?
The niche generates $21K/yr across 95 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -61.8%. Flapen's verdict: Skip it (29/100).
How competitive is the north face fleece men niche?
14 brands and 90 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in north face fleece men?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 11.9% — above our launch gate.
When does demand for north face fleece men peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.
What does it cost to enter the north face fleece men niche?
Listings span $21.70–$141.00; the average listing price is $73.46 (sweet spot $15–$100). The average incumbent carries 3,548 reviews — the moat a new listing must climb.