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north face arctic parka women

Skip it

Soft demand (-83.7% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 0Conversion 13Competition 92Returns 0Price range 16Avg price 46Brand share 5Review moat 77Quality gap 65

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great453.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$197.88

avg listing price — sweet spot $15–$100

Market size

Okay$149K

$149K/yr · 74K searches

Price range

Bad$43.32–$387.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-83.7%

90-day search growth — must beat 0% to launch

Returns

Bad25.6%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, north face arctic parka women is a $149K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

north face arctic parka women market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$20K–$49K
units × avg price
Conversion rate
1.0%
Avg BSR
#504
Page quality
0%
Prime
99%
Sponsored
59%
Out of stock
16.2%
Avg brand age
50 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

45

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

23%

Top 20: 58%

Open market

2%

  • The North Face85%
  • Fitouch6%
  • Columbia4%
  • Outdoor Ventures1%
  • MARMOT1%
  • GOLDLADIES1%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -83.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.5×

Top north face arctic parka women search terms

  • the north face parka7K/yr
  • north face long coat10K/yr
  • the north face parka women5K/yr
  • northface parkas for women11K/yr
  • north face womens parka10K/yr
  • north face arctic parka women5K/yr
  • womens north face parka7K/yr
  • northface parka5K/yr
  • north face jacket womens long4K/yr
  • patagonia parka women5K/yr
All search terms

Top north face arctic parka women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about north face arctic parka women

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth29%

“Nice and warm”

Size-Overall14%

“Fits well”

Quality-Overall9%

“Excellent quality”

Weather Proof5%

“Perfect for fall and spring weather”

Value For Money5%

“Great coat for the price”

Weight Light5%

“Its super lightweight”

Comfort-Overall3%

“comfortable”

Zipper Quality2%

“The zipper slides with ease”

Lining Quality2%

“The fleece lining has kept me warm on cold and windy days”

Color2%

“live the color”

What buyers complain about

Size-Overall16%

“Runs large”

Zipper Quality7%

“Defective Zipper”

Value For Money5%

“It's not cheap”

Product Condition5%

“look like has been used”

Weight Heavy3%

“way too heavy for a rain coat”

Ease Of Cleaning3%

“Used and dirty”

Quality-Overall2%

“The North Face has worsened in quality”

Thickness2%

“It's not super thick”

Pockets/Compartments2%

“Wish it had an inside zip pocket”

Water Resistance2%

“Not Waterproof”

Top return reasons

Size-Overall54%
Length5%
Chest Fit5%
Advertised Vs Actual Product3%
Shoulder Fit3%
Color3%
Sleeve Fit2%
Weight Heavy2%
Zipper Quality2%
Material Quality2%

Common questions

Is north face arctic parka women profitable to sell on Amazon United States?
The niche generates $149K/yr across 70 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -83.7%. Flapen's verdict: Skip it (34/100).
How competitive is the north face arctic parka women niche?
8 brands and 45 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in north face arctic parka women?
Top complaints mined from reviews: Size-Overall, Zipper Quality, Value For Money. The return rate is 25.6% — above our launch gate.
When does demand for north face arctic parka women peak?
Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.5× the quietest.
What does it cost to enter the north face arctic parka women niche?
Listings span $43.32–$387.84; the average listing price is $197.88 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.