North Face Arctic Parka Women
FailDemand is soft, at -83.7% this quarter, so North Face Arctic Parka Women is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $149K/yr74K searches / yr
- 90-day growth
- -83.7%search demand this quarter
- Competition
- 23%top-5 click share · 8 brands · 45 sellers
Flapen Score
North Face Arctic Parka Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, North Face Arctic Parka Women is stronger. Inside it, weaker.
Market
The North Face Arctic Parka Women market on Amazon at a glance
Shoppers on Amazon United States searched for North Face Arctic Parka Women 74K times last year and spent an estimated $149K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -83.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -83.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $149Ka year
- Peak month
- December22.5× the quietest month
- Top search term
- the north face parka7K searches a year
02 · Price
A sale here is worth $197.88.
Listings sell for $197.88 on average, from $43.32 to $387.84. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $197.88 that is $0 to $20K a year per listing.
- Average price
- $197.88above the $15 to $100 sweet spot
- Price range
- $43.32–$387.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 25.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #504 within Coats, Jackets & Vests. It carries 453 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 99%
- Out of stock, average day
- 16.2%
- Average rank
- #504in Coats, Jackets & Vests
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 453per listing
- Listings tracked
- 70
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top North Face Arctic Parka Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
8 rising
Sellers
45
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
23%
Top 20: 58%
Open market
2%
- Brand 185%
- Brand 26%
- Brand 34%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
North Face Arctic Parka Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.5×
Search terms
Top North Face Arctic Parka Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the north face parka7K/yr
- north face long coat10K/yr
- the north face parka women5K/yr
- northface parkas for women11K/yr
- north face womens parka10K/yr
- north face arctic parka women5K/yr
- womens north face parka7K/yr
- northface parka5K/yr
- north face jacket womens long4K/yr
- patagonia parka women5K/yr
Reviews and returns
What reviews say buyers love and hate about North Face Arctic Parka Women
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common North Face Arctic Parka Women questions
Answered from the same tracked data.