North Face Arctic Parka Women

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -83.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-83.7%

Conversion, latest week

1.0%

Market size, estimated

$149Ka year

Peak month

December22.5× the quietest month

Top search term

the north face parka7K searches a year

Listings sell for $197.88 on average, from $43.32 to $387.84. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $197.88 that is $0 to $20K a year per listing.

Average price

$197.88above the $15 to $100 sweet spot

Price range

$43.32–$387.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$20K

Returns

25.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #504 within Coats, Jackets & Vests. It carries 453 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

99%

Out of stock, average day

16.2%

Average rank

#504in Coats, Jackets & Vests

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

453per listing

Listings tracked

70

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months