north face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.0M$3.0M/yr · 10.9M searches
Avg price
Great$81.44avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$29.00–$154.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,703.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, north face is a $3.0M/yr Amazon United States market (10.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
north face market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $4.9M–$6.5M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #484
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.4%
- Avg brand age
- 46 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
0%
- The North Face99%
- Patagonia1%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — +11.1% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 6.7×
Top north face search terms
- north face backpack3.8M/yr
- the north face1.5M/yr
- north face1.6M/yr
- the north face backpack609K/yr
- northface backpack for school587K/yr
- patagonia backpack439K/yr
- northface backpack410K/yr
- the north face men283K/yr
- north face borealis backpack233K/yr
- northface246K/yr
Top north face products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size
The North Face$69.244.7★17,720 rev
The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment TNF Black/TNF Black-NPF One Size
The North Face$95.604.7★15,202 rev
THENORTHFACE Womens Jester Luxe Everyday Laptop Backpack TNF Black/Burnt Coral Metallic One Size
The North Face$79.644.7★17,720 rev
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Pink Moss One Size
The North Face$69.654.7★17,720 rev
The North Face Jester Everyday Laptop Backpack - Commuter Daypack Water Repellent Laptop Sleeve TNF Black-NPF One Size
The North Face$69.384.7★2,200 rev
Newest
by launch date
The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment Concrete One Size
The North Face$84.082,960 rev
The North Face Womens Borealis Commuter Laptop Backpack - Everyday Travel Bag Laptop Sleeve Reflective Details Blue Eclipse Light Heather/Blue Eclipse One Size
The North Face$78.942,960 rev
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Lali Guran/Rhododendron One Size
The North Face$64.7617,720 rev
The North Face Lichen Daypack - Everyday Commuter Backpack Laptop Sleeve Water Bottle Pockets Center Front Pouch TNF Black/TNF White One Size
The North Face$69.0384 rev
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size
The North Face$69.2417,720 rev
Trending
90-day click momentumThe North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment Concrete One Size
The North Face$84.084.7★
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Lali Guran/Rhododendron One Size
The North Face$64.764.7★
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Ice Blue/TNF Black One Size
The North Face$71.794.7★
The North Face Lichen Daypack - Everyday Commuter Backpack Laptop Sleeve Water Bottle Pockets Center Front Pouch TNF Black/TNF White One Size
The North Face$69.034.7★
The North Face Borealis Commuter Laptop Backpack - Water Repellent Laptop Sleeve Large Main Compartment Gravel/TNF Black-NPF One Size
The North Face$80.164.7★
What buyers say about north face
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“fits well”
“Spacious”
“Plenty of space”
“The build quality feels durable and well made”
“Solid Bag”
“Comfortable”
“its really comfortable to carry”
“the design is pretty”
“definitely worth every penny”
What buyers complain about
“Smaller than expected”
“over priced”
“The straps also started to tear”
“Side pocket ripped first week of owning”
“For a brand known for durability, this is pretty disappointing, especially considering how new the bag is”
“Functional yet flawed by design”
“Doesn't have much room”
“Light color shows dirt”
“Description is not accurate at all or Amazon sent me the wrong item”
“or buy a comparable product with similar quality for much cheaper”
Top return reasons
Common questions
- Is north face profitable to sell on Amazon United States?
- The niche generates $3.0M/yr across 31 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the north face niche?
- 2 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in north face?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 6.6% — above our launch gate.
- When does demand for north face peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the north face niche?
- Listings span $29.00–$154.11; the average listing price is $81.44 (sweet spot $15–$100). The average incumbent carries 7,704 reviews — the moat a new listing must climb.