north carolina hat
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.27avg listing price — sweet spot $15–$100
Price range
Incredible$14.95–$34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great279.18avg incumbent reviews — the moat a new listing must climb
Growth
Great+78.9%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 89K searches
According to Flapen's Amazon United States niche tracking, north carolina hat is a $37K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
north carolina hat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$53K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #5,227
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 70%
- Out of stock
- 14.1%
- Avg brand age
- 47 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
19
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
9%
- Generic29%
- The Game26%
- Pro Sport Brand16%
- Desert Cactus10%
- BROTHER TRUCKERS7%
- Shenbors4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +78.9% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.5×
Top north carolina hat search terms
- unc hat34K/yr
- north carolina hat28K/yr
- unc hats for men10K/yr
- tar heels hat7K/yr
- north carolina tarheels hat6K/yr
- carolina hat3K/yr
Top north carolina hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Greenleaf/Natural)
Generic$34.904.9★80 rev
The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat
The Game$28.694.9★15 rev
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)
Generic$34.844.9★80 rev
The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat
The Game$25.804.9★15 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size UNC Logo)
Pro Sport Brand$24.334.6★86 rev
Newest
by launch date
BROTHER TRUCKERS UNC Hat (US Alpha One Size White Golf)
BROTHER TRUCKERS$24.700 rev
BROTHER TRUCKERS UNC. Hat (US Alpha One Size Black/Natural)
BROTHER TRUCKERS$19.870 rev
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Greenleaf/Natural)
Generic$34.9080 rev
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)
Generic$34.8480 rev
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel Duck Camo/Natural)
Generic$34.9480 rev
Trending
90-day click momentum
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Trucker Black)
Generic$34.894.9★
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel havest camo/Natural)
Generic$34.904.9★
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Black)
Generic$34.754.9★
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)
Generic$34.844.9★
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel Duck Camo/Natural)
Generic$34.944.9★
What buyers say about north carolina hat
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Very well made”
“comfortable”
“Exactly as pictured”
“Nice look and adjustable”
“feels durable”
“The embroidery is really nice - great quality - no loose threads, and it's tight and even”
“The first thing I noticed is how lightweight”
“It is one of the loveliest shades of blue I have found on UNC fan gear”
“I like how raised it is - it's just a sharp-looking hat, and it seems like people around here really notice it when I'm out and about”
What buyers complain about
“ITS SHAPED NOTHING LIKE IT THE PICTURE”
“Trash”
“LOOKS OLD AND USED”
“Maybe just a little bigger than a 47 brand if thats what youre used to”
“The shape is a little different than what I ideally wear”
Top return reasons
Common questions
- Is north carolina hat profitable to sell on Amazon United States?
- The niche generates $37K/yr across 33 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +78.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the north carolina hat niche?
- 10 brands and 19 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in north carolina hat?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Product Condition. The return rate is 4.5%.
- When does demand for north carolina hat peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the north carolina hat niche?
- Listings span $14.95–$34.94; the average listing price is $26.27 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.