North Carolina Hat
FailShoppers spend an estimated $37K a year here, so North Carolina Hat is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $37K/yr89K searches / yr
- 90-day growth
- +78.9%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 19 sellers
Flapen Score
North Carolina Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, North Carolina Hat is stronger. Inside it, weaker.
Market
The North Carolina Hat market on Amazon at a glance
Shoppers on Amazon United States searched for North Carolina Hat 89K times last year and spent an estimated $37K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +78.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +78.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $37Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- unc hat34K searches a year
02 · Price
A sale here is worth $26.27.
Listings sell for $26.27 on average, from $14.95 to $34.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.27 that is $0 to $3K a year per listing.
- Average price
- $26.27inside the $15 to $100 sweet spot
- Price range
- $14.95–$34.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #5,227 within Accessories. It carries 279 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 67%
- Out of stock, average day
- 14.1%
- Average rank
- #5,227in Accessories
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 279per listing
- Listings tracked
- 33
04 · Newcomers
5 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top North Carolina Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Greenleaf/Natural)
- Price
- $34.90
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat
- Price
- $28.69
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 1y ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)
- Price
- $34.84
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Game NCAA Licensed North Carolina Tar Heels Flat Brim Snapback Hat University of North Carolina Game Day Hat
- Price
- $25.80
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 11mo ago

Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size UNC Logo)
- Price
- $24.33
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago
Trending
estimated 90-day click momentum
The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Trucker Black)
- Price
- $34.89
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel havest camo/Natural)
- Price
- $34.90
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Black)
- Price
- $34.75
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)
- Price
- $34.84
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel Duck Camo/Natural)
- Price
- $34.94
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago
Newest
by launch date
BROTHER TRUCKERS UNC Hat (US Alpha One Size White Golf)
- Price
- $24.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

BROTHER TRUCKERS UNC. Hat (US Alpha One Size Black/Natural)
- Price
- $19.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Retro Greenleaf/Natural)
- Price
- $34.90
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - Flat Bill Black)
- Price
- $34.84
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago

The Mad Hatter Men & Womens Trucker Hat Premium Embroidered Adjustable Snapback for Everyday Wear (UNC - 7 Panel Duck Camo/Natural)
- Price
- $34.94
- Rating
- 4.9/5
- Reviews
- 80
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
19
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 87%
Open market
9%
- Generic29%
- The Game26%
- Pro Sport Brand16%
- Desert Cactus10%
- BROTHER TRUCKERS7%
- Shenbors4%
- Open — no brand owns it (4 brands, 9%)
Demand
North Carolina Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 2.5×
Search terms
Top North Carolina Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unc hat34K/yr
- north carolina hat28K/yr
- unc hats for men10K/yr
- tar heels hat7K/yr
- north carolina tarheels hat6K/yr
- carolina hat3K/yr
Reviews and returns
What reviews say buyers love and hate about North Carolina Hat
We read the reviews and the return reasons for every product selling here.
“ITS SHAPED NOTHING LIKE IT THE PICTURE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common North Carolina Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









