Non Binary

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

+54.6%

Conversion, latest week

1.3%

Market size, estimated

$19Ka year

Peak month

December2.6× the quietest month

Top search term

nonbinary46K searches a year

Listings sell for $12.45 on average, from $5.66 to $20.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.45 that is $0 to $1K a year per listing.

Average price

$12.45under the $15 to $100 sweet spot

Price range

$5.66–$20.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.5%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #33,768 within Bracelets. It carries 476 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

97%

Out of stock, average day

6.9%

Average rank

#33,768in Bracelets

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

476per listing

Listings tracked

29

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months