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Nomatic Laptop Bag

Fail

The top 5 brands take 97% of clicks, so Nomatic Laptop Bag is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$34K/yr12K searches / yr
90-day growth
+66.5%search demand this quarter
Competition
65%top-5 click share · 7 brands · 12 sellers

Flapen Score

Nomatic Laptop Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nomatic Laptop Bag is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nomatic Laptop Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Nomatic Laptop Bag 12K times last year and spent an estimated $34K. The top 5 brands take 97% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+66.5%
Conversion, latest week
1.6%
Market size, estimated
$34Ka year
Top search term
nomatic laptop bag9K searches a year

02 · Price

A sale here is worth $171.79.

Listings sell for $171.79 on average, from $12.86 to $321.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $171.79 that is $0 to $17K a year per listing.

Average price
$171.79above the $15 to $100 sweet spot
Price range
$12.86–$321.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,200 within Messenger Bags. It carries 1,145 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,200in Messenger Bags
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,145per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Nomatic Laptop Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Brand 174%
  • Brand 213%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Reviews and returns

What reviews say buyers love and hate about Nomatic Laptop Bag

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
8.7%of orders come back
“This item was expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nomatic Laptop Bag questions

Answered from the same tracked data.