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Nomad Lane Bento Bag

Fail

Buyers convert on only 0.5% of searches, so Nomad Lane Bento Bag is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$141K/yr210K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
62%top-5 click share · 9 brands · 14 sellers

Flapen Score

Nomad Lane Bento Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nomad Lane Bento Bag is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nomad Lane Bento Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Nomad Lane Bento Bag 210K times last year and spent an estimated $141K. The top 5 brands take 91% of clicks. Demand peaks in Apr–Jun. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
0.5%
Market size, estimated
$141Ka year
Peak month
April1.9× the quietest month
Top search term
nomad lane bento bag96K searches a year

02 · Price

A sale here is worth $131.27.

Listings sell for $131.27 on average, from $24.52 to $281.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $131.27 that is $0 to $13K a year per listing.

Average price
$131.27above the $15 to $100 sweet spot
Price range
$24.52–$281.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,066 within Travel Duffels. It carries 3,617 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
4.1%
Average rank
#1,066in Travel Duffels
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,617per listing
Listings tracked
21

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Nomad Lane Bento Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

6%

  • Brand 168%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Nomad Lane Bento Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Nomad Lane Bento Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nomad lane bento bag96K/yr
  • nomad lane34K/yr
  • bento bag travel luggage34K/yr
  • nomad lane bento bag sale6K/yr
  • bento travel bag5K/yr
  • nomad lane personal item bag9K/yr
  • nomad bento bag6K/yr
  • bento bag nomad lane6K/yr
  • nomad lane tote bag4K/yr
  • nomad bag3K/yr

Reviews and returns

What reviews say buyers love and hate about Nomad Lane Bento Bag

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Too big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nomad Lane Bento Bag questions

Answered from the same tracked data.