no kings hat
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible18.15avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.98–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 89K searches
Growth
Bad-84.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, no kings hat is a $40K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
no kings hat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $28K–$35K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #111,945
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 19%
- Out of stock
- 6.0%
- Avg brand age
- 30 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
24
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
24%
- Generic20%
- LELVK19%
- Coiunoonfkd15%
- Povmekd11%
- 雲が天に上ります5%
- BLbird5%
Demand
Weekly Amazon search volume, last 30 weeks — -84.0% search growth over the last 90 days.Top no kings hat search terms
- no kings hat63K/yr
- no kings hats for men7K/yr
- no kings hats6K/yr
- no kings hat for women6K/yr
- no kings cap4K/yr
- no kings in america hat2K/yr
Top no kings hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
No Kings Hat No Kings in America Political Hat Men Women Adjustable Washed Cotton Baseball Caps
LELVK$16.784.1★55 rev
No Kings Hats Protest Sign No Kings in America Hat Cotton for Men Women We The People Political Baseball Cap Adjustable (US Alpha One Size Black 2)
Coiunoonfkd$12.864.7★25 rev
No Protest Baseball Sign No Kings in America Hat Cotton for Men Women We The People Political Baseball Caps Adjustable (US Numeric 3 Denim Color)
雲が天に上ります$15.004.7★12 rev
No Kings in America Hat for Men Funny Baseball Hat Funny Birthday Gifts for Men Black
Povmekd$15.874.5★17 rev
We The People Serve No Kings Caps for Womens No Kings in American Democracy Mens Baseball Hats Black
Generic$9.930.0★0 rev
Newest
by launch date
No a King Hat Fathers Day Dad Gifts Hes Your Daddy Embroidered Baseball Cap Patriotic 4th of July No Kings Hat Blue
WIKFZRO$19.985 rev
No Kings Hat No Kings in America Baseball Cap Resist Dad Caps Black
qwumub$7.980 rev
No Wars No Ice No King hat Protests Washed Cotton Cap Red
muciioa$13.991 rev
We The People Baseball Cap Have Had Enough 1776 Badge Hat Adjustable for Men Women 250 Anniversary Hat (Vintage)
MBDFUT$11.8518 rev
No Kings Trucker Hat with Adjustable Mesh Back Black
No Kings Here$19.461 rev
Trending
90-day click momentumNo a King Hat Fathers Day Dad Gifts Hes Your Daddy Embroidered Baseball Cap Patriotic 4th of July No Kings Hat Blue
WIKFZRO$19.984.3★
No Kings Hat No Kings in America Baseball Cap Resist Dad Caps Black
qwumub$7.980.0★
We The People Baseball Cap Have Had Enough 1776 Badge Hat Adjustable for Men Women 250 Anniversary Hat (Vintage)
MBDFUT$11.854.8★
No Wars No Ice No King hat Protests Washed Cotton Cap Red
muciioa$13.995.0★
No Kings Hat for Men Women No Kings in America Hats Merch Crown Signs Baseball Cap Embroidered Protests Day Pro Graphic Novelty Cap
BLbird$16.274.5★
What buyers say about no kings hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The fit is adjustable”
“Worth the Price”
“exactly as advertised”
“The blue color is versatile and pairs well with casual outfits, whether you're wearing it to a barbecue, family gathering, holiday event, or just out running errands”
“The quality of the embroidery is really good”
“The quality is excellent, and you can immediately tell its made with nice, durable materials”
“Very comfortable and fits me quite well”
“Great gift”
“it is adjustable to fit any head”
What buyers complain about
“didnt fit my 7 3/4 head”
“Trash”
“has a very distinctive smell until I washed it”
“Let down 😞 Not well constructed”
“This kind of hat isn't the best at holding its shape”
“The fabric on the hat is like bed sheets”
“POORLY MADE AND WAY TOO SMALL”
“Loose threads”
“Those are always difficult”
“Bit pricey”
Top return reasons
Common questions
- Is no kings hat profitable to sell on Amazon United States?
- The niche generates $40K/yr across 27 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -84.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the no kings hat niche?
- 18 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in no kings hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.6%.
- What does it cost to enter the no kings hat niche?
- Listings span $7.98–$19.98; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.