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Ninja Weapons

Maybe

Products sell for $29.83 on average, inside the sweet spot. But demand is soft, at -8.5% this quarter, so Ninja Weapons is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$128K/yr178K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
28%top-5 click share · 42 brands · 81 sellers

Flapen Score

Ninja Weapons against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ninja Weapons is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Weapons market on Amazon at a glance

Shoppers on Amazon United States searched for Ninja Weapons 178K times last year and spent an estimated $128K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.4%
Market size, estimated
$128Ka year
Peak month
October5.9× the quietest month
Top search term
play swords31K searches a year

02 · Price

A sale here is worth $29.83.

Listings sell for $29.83 on average, from $7.37 to $159.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.83 that is $0 to $3K a year per listing.

Average price
$29.83inside the $15 to $100 sweet spot
Price range
$7.37–$159.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #283 within Props. It carries 977 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
2.3%
Average rank
#283in Props
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
977per listing
Listings tracked
67

04 · Newcomers

10 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
10Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ninja Weapons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

81

Top-5 brand share

45%

Top 20: 85%

Top-5 click share

28%

Top 20: 66%

Open market

49%

  • Brand 113%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Ninja Weapons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Ninja Weapons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • play swords31K/yr
  • kids swords for boys33K/yr
  • kids swords24K/yr
  • toy swords for kids32K/yr
  • ninja swords20K/yr
  • kid sword11K/yr
  • sword kids10K/yr
  • kid swords7K/yr
  • ninja katana4K/yr
  • espada de juguete4K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Weapons

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Durability”
3.5%of orders come back
“broke in minutes”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ninja Weapons questions

Answered from the same tracked data.