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Ninja Turtle Pajamas

Fail

The top 5 brands take 98% of clicks, so Ninja Turtle Pajamas is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$48K/yr143K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
25%top-5 click share · 7 brands · 25 sellers

Flapen Score

Ninja Turtle Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ninja Turtle Pajamas is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Turtle Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Ninja Turtle Pajamas 143K times last year and spent an estimated $48K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
1.5%
Market size, estimated
$48Ka year
Peak month
December4.2× the quietest month
Top search term
ninja turtle pajamas43K searches a year

02 · Price

A sale here is worth $22.33.

Listings sell for $22.33 on average, from $10.06 to $44.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.33 that is $0 to $2K a year per listing.

Average price
$22.33inside the $15 to $100 sweet spot
Price range
$10.06–$44.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #2,624 within Clothing. It carries 206 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
11.0%
Average rank
#2,624in Clothing
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
206per listing
Listings tracked
68

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ninja Turtle Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

7 flat

Sellers

25

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

1%

  • Brand 157%
  • Brand 229%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Ninja Turtle Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Ninja Turtle Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja turtle pajamas43K/yr
  • ninja turtles pajamas18K/yr
  • ninja turtle watch13K/yr
  • teenage mutant ninja turtles pajamas15K/yr
  • ninja turtle pajamas for boys9K/yr
  • tmnt pajamas11K/yr
  • tmnt watch6K/yr
  • ninja turtle pjs7K/yr
  • ninja turtles watch5K/yr
  • ninja turtle pajamas 5t5K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Turtle Pajamas

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
2.2%of orders come back
“the shorts didnt fit him”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Ninja Turtle Pajamas questions

Answered from the same tracked data.