Is ninja turtle pajamas profitable to sell on Amazon United States?

The niche generates $48K/yr across 68 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (42/100).

How competitive is the ninja turtle pajamas niche?

7 brands and 25 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in ninja turtle pajamas?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Battery Life. The return rate is 2.2%.

When does demand for ninja turtle pajamas peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the ninja turtle pajamas niche?

Listings span $10.06–$44.94; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.

ninja turtle pajamas

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$22.33

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Review moat

Great205.63

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.06–$44.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 143K searches

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ninja turtle pajamas is a $48K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

ninja turtle pajamas market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $56K–$67K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,624
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 11.0%
Avg brand age: 38 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

7 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

Nickelodeon57%
TEENAGE MUTANT NINJA29%
Accutime5%
Get Trend5%
Buckle-Down2%
Bellabu Bear1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top ninja turtle pajamas search terms

ninja turtle pajamas43K/yr -30.8%0.9% conv.
ninja turtles pajamas18K/yr -22.1%1.1% conv.
ninja turtle watch13K/yr -12.0%4.0% conv.
teenage mutant ninja turtles pajamas15K/yr -47.8%1.1% conv.
ninja turtle pajamas for boys9K/yr -22.4%1.6% conv.
tmnt pajamas11K/yr -19.2%0.6% conv.
tmnt watch6K/yr +0.2%2.1% conv.
ninja turtle pjs7K/yr -42.6%1.2% conv.
ninja turtles watch5K/yr -14.9%3.9% conv.
ninja turtle pajamas 5t5K/yr -45.6%1.2% conv.

All search terms

Top ninja turtle pajamas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TMNT 6

Nickelodeon$19.294.4★16 rev

Teenage Mutant Ninja Turtles Boys 3-Piece Loose-fit Pajama Set Soft & Cute for Kids GAME ON 6

TEENAGE MUTANT NINJA$19.754.8★53 rev

Teenage Mutant Ninja Turtles Boys 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids LITTLE NINJAS 3T

Nickelodeon$20.174.6★634 rev

Nickelodeon Teenage Mutant Ninja Turtles Boys Short Sleeve T-Shirt and Short Set for Big Kids

Nickelodeon$17.435.0★21 rev

TEENAGE MUTANT NINJA Turtles Boys Pajama Set | Kids Green Loungewear T-Shirt & Pants Complete PJs | TMNT Costume Pajama

TEENAGE MUTANT NINJA$29.934.7★113 rev

Newest

by launch date

Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids TMNT DUDES 6

Nickelodeon$29.05634 rev

2mo ago

Nickelodeon boys 4-piece Snug-fit Cotton Pajama Set Soft & Cute for Kids TMNT DUDES 4

Nickelodeon$21.62634 rev

2mo ago

Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TMNT 6

Nickelodeon$19.2916 rev

6mo ago

Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TMNT 10

Nickelodeon$19.1516 rev

6mo ago

Nickelodeon Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TMNT 4

Nickelodeon$18.9616 rev

6mo ago

What buyers say about ninja turtle pajamas

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“High quality pajamas”

Size-Overall18%

“Great fit”

Value For Money8%

“Great value for the money”

Brightness/Shine/Glow8%

“It gets perfect the light up is very cute”

Soft Feel6%

“They said they are soft and comfortable”

Warmth4%

“Cozy and cute”

Color4%

“Color coded and easy to read”

Thickness4%

“They are nice and thick and fit well”

Advertised Vs Actual Product4%

“Exactly what I was looking for”

Comfort-Overall3%

“they seem comfortable”

What buyers complain about

Size-Overall29%

“the shorts didnt fit him”

Quality-Overall17%

“Trash”

Battery Life8%

“The battery died within a few months”

Color8%

“Only flashes colors”

Durability6%

“I dont know how long it is going to last though”

Touch/Button Controls4%

“The button on the side lasted 1 week, poor design”

Shrinkage Resistance4%

“Shrinks and fades quickly”

Charging4%

“Couldn't ever get it to power on”

Sleeve Fit4%

“I received a short sleeve instead of a long sleeve like the picture showed”

Ease Of Cleaning2%

“I am just waiting for the too vigorous hand washing to make it stop working”

Top return reasons

Size-Overall63%

Wrist Fit5%

Material Quality5%

Length4%

Functionality-Overall4%

Sleeve Fit3%

Display-Overall3%

Charging2%

Advertised Vs Actual Product2%

Value For Money1%

Common questions

Is ninja turtle pajamas profitable to sell on Amazon United States?: The niche generates $48K/yr across 68 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (42/100).
How competitive is the ninja turtle pajamas niche?: 7 brands and 25 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in ninja turtle pajamas?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Battery Life. The return rate is 2.2%.
When does demand for ninja turtle pajamas peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the ninja turtle pajamas niche?: Listings span $10.06–$44.94; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.

ninja turtle pajamas

ninja turtle pajamas market data

Competition & brand share

Demand & seasonality

Top ninja turtle pajamas search terms

Top ninja turtle pajamas products on Amazon

Top sellers

Newest

Trending

What buyers say about ninja turtle pajamas

What buyers love

What buyers complain about

Top return reasons

Common questions

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