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Ninja Turtle Mask

Fail

Shoppers spend an estimated $73K a year here, so Ninja Turtle Mask is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$73K/yr126K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
61%top-5 click share · 14 brands · 40 sellers

Flapen Score

Ninja Turtle Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ninja Turtle Mask is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninja Turtle Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Ninja Turtle Mask 126K times last year and spent an estimated $73K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
4.3%
Market size, estimated
$73Ka year
Peak month
October7.6× the quietest month
Top search term
ninja turtle mask47K searches a year

02 · Price

A sale here is worth $13.65.

Listings sell for $13.65 on average, from $5.51 to $39.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.65 that is $3K to $7K a year per listing.

Average price
$13.65under the $15 to $100 sweet spot
Price range
$5.51–$39.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #357 within Masks. It carries 162 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#357in Masks
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
162per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ninja Turtle Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

40

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

17%

  • Brand 121%
  • Brand 219%
  • Brand 316%
  • Brand 414%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Ninja Turtle Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.6×

Search terms

Top Ninja Turtle Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja turtle mask47K/yr
  • ninja turtle masks21K/yr
  • ninja turtles mask12K/yr
  • tmnt mask9K/yr
  • teenage mutant ninja turtles mask7K/yr
  • ninja turtle masks for kids7K/yr
  • ninja turtle masks for kids party4K/yr
  • ninja turtle eye mask6K/yr
  • tmnt masks5K/yr
  • ninja turtle masks adult6K/yr

Reviews and returns

What reviews say buyers love and hate about Ninja Turtle Mask

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
17%of negative reviews mention “Quality-Overall”
4.5%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ninja Turtle Mask questions

Answered from the same tracked data.