ninja turtle mask
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Review moat
Great161.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.51–$39.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 126K searches
According to Flapen's Amazon United States niche tracking, ninja turtle mask is a $73K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
ninja turtle mask market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $82K–$109K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #357
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
40
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
17%
- SRLLBBY21%
- Eybila19%
- Unique16%
- TEENAGE MUTANT NINJA14%
- Sun-Staches9%
- BOXOB5%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.6×
Top ninja turtle mask search terms
- ninja turtle mask47K/yr
- ninja turtle masks21K/yr
- ninja turtles mask12K/yr
- tmnt mask9K/yr
- teenage mutant ninja turtles mask7K/yr
- ninja turtle masks for kids7K/yr
- ninja turtle masks for kids party4K/yr
- ninja turtle eye mask6K/yr
- tmnt masks5K/yr
- ninja turtle masks adult6K/yr
Top ninja turtle mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sport Tie Headbands Tennis Head Tie for Men Women Sports Fans Ninja Soccer Basketball Teams Head Ties Halloween (Orange)
SRLLBBY$5.974.6★357 rev
4 Pcs Halloween Costume Eye Mask Hero Masquerade Cosplay Accessories Adult Dress up Party
Eybila$7.894.4★186 rev
Unique Ninja Turtle Birthday Party Supplies - Party Masks (Pack of 16) and Sticker
Unique$9.904.5★464 rev
Teenage Mutant Ninja Turtles: Mutant Mayhem Turtle Mask 4-Pack by Playmates Toys
TEENAGE MUTANT NINJA$18.444.4★100 rev
BOXOB 4pcs Turtle Eye Masks Funny Halloween Masquerade Costume Eye Mask for Kids Adults Turtles Party Decorations for Birthday Cosplay Dress up Supplies
BOXOB$7.884.3★52 rev
Newest
by launch date
Unique Ninja Turtle Masks for Kids Party - 24 Count - Ninja Turtle Party Favors and Birthday Decorations - TMNT Birthday Supplies - Officially Licensed - includes Checklist
Unique$14.7926 rev
FHARLXQ 5 Pcs Ninja Mask Halloween Costume Eye Mask Hero Masquerade Cosplay Accessories Dress up Party
FHARLXQ$8.1727 rev
BOXOB 4pcs Turtle Eye Masks Funny Halloween Masquerade Costume Eye Mask for Kids Adults Turtles Party Decorations for Birthday Cosplay Dress up Supplies
BOXOB$7.8852 rev
Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids
Nickelodeon$22.2830 rev
Teenage Mutant Ninja Turtles Roleplay Locker by Playmates Toys - Amazon Exclusive
TEENAGE MUTANT NINJA$37.61160 rev
Trending
90-day click momentum
Teenage Mutant Ninja Turtles Boys 6-Pack Mutant Mayhem Dude No Show Socks Black 6/8
TEENAGE MUTANT NINJA$9.464.8★
Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids
Nickelodeon$22.284.6★
Sport Tie Headbands Tennis Head Tie for Men Women Sports Fans Ninja Soccer Basketball Teams Head Ties Halloween (Orange)
SRLLBBY$5.974.6★
Sun-Staches Teenage Mutant Ninja Turtles Michelangelo Sunglasses- Costume Accessory - One Size Fits Most - Orange Bandana TMNT Mask
Sun-Staches$11.714.5★
DEAMNAI Super Cosplay Turtles Toys Costume COS Dressed Suit Halloween Decoration Birthday Party Favors for Kids
Homyfy$20.044.3★
What buyers say about ninja turtle mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Also fun for the whole family”
“Quality is decent for disposable masks and held up well to a kid use and abuse”
“they still look brand new”
“surprisingly sturdy”
“Better than I expected”
“keeps the fit perfect”
“I like it because it's an automatic place to store everything when not in use”
“Worked great for ninja turtle day at work”
“Colors were accurate and overall, it was a good value for the money”
What buyers complain about
“Poor Quality”
“breaks easily”
“The fit was a bit awkward on the eyes”
“unfortunately they are made of poor plastic”
“Horrible, very weak, and fragile”
“Not a huge deal, just annoying”
“Strings came unattached easily though”
“Cheap fabric with uneven and curves edges”
“Product is misrepresented on the box”
“one-size fits all paper masks that were/are folded in the package. leaving a crease”
Top return reasons
Common questions
- Is ninja turtle mask profitable to sell on Amazon United States?
- The niche generates $73K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the ninja turtle mask niche?
- 14 brands and 40 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in ninja turtle mask?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 4.5%.
- When does demand for ninja turtle mask peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 7.6× the quietest.
- What does it cost to enter the ninja turtle mask niche?
- Listings span $5.51–$39.07; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.