ninja turtle backpack
Worth a lookShows a sweet-spot price point ($36.13 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$36.13avg listing price — sweet spot $15–$100
Price range
Incredible$15.51–$65.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+84.5%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good995.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 280K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ninja turtle backpack is a $75K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ninja turtle backpack market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $145K–$181K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #9,656
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 5.6%
- Avg brand age
- 35 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
38
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
47%
Top 20: 93%
Open market
10%
- Fast Forward25%
- AI ACCESSORY INNOVATIONS24%
- Bioworld13%
- Simple Modern12%
- INTIMO10%
- Nickelodeon6%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +84.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 14.5×
Top ninja turtle backpack search terms
- ninja turtle backpack139K/yr
- tmnt backpack48K/yr
- ninja turtles backpack38K/yr
- teenage mutant ninja turtles backpack40K/yr
- ninja turtle bookbag5K/yr
- ninja turtle bag5K/yr
- ninja turtle backpack with lunch box5K/yr
Top ninja turtle backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Teenage Mutant Ninja Turtles Backpack With Lunch Box for Boys | Insulated Lunch Bag Lunch Box for Boys Girls Toddlers | Teenage Mutant Ninja Turtles Green Backpack for School and Reusable Lunchbox
Fast Forward$39.694.0★540 rev
Fast Forward Teenage Mutant Ninja Turtles 16 Backpacks With Lunch Bag - Licensed Characters Kids Schoolbag
Fast Forward$27.653.6★92 rev
AI ACCESSORY INNOVATIONS Teenage Mutant Ninja Turtles 5 PC Backpack Set Raphael Leonardo Donatello & Michelangelo 16 School Bag TMNT Bookbag Blue
AI ACCESSORY INNOVATIONS$37.694.5★2,820 rev
AI ACCESSORY INNOVATIONS Teenage Mutant Ninja Turtles 4 Piece Backpack Set Kids 16 School Bag with Front Zip Pocket TMNT Travel Bag
AI ACCESSORY INNOVATIONS$35.394.4★936 rev
Bioworld Teenage Mutant Ninja Turtles Shell Backpack With Character Masks OSFA Green
Bioworld$60.374.8★849 rev
Newest
by launch date
Get Trend Teenage Mutant Ninja Turtles Boys Backpack Set 4 Pc with Insulated Lunch Bag Pencil Case & BPA Free Water Bottle for School Gifts for Boys (Green TMNT)
Get Trend$35.636 rev
Simple Modern Teenage Mutant Ninja Turtles Ellis Backpack for School | Medium 20L Elementary Middle and High School Bookbag for Kids and Teens | Girls and Boys | TMNT Graffiti
Simple Modern$44.43386 rev
Bioworld Unisex KidsTeenage Mutant Ninja Turtles Interchangeable Characters 16.5 Reversible Backpack (Little Kid/Big Kid) Aop One-Size
Bioworld$44.96153 rev
Get Trend Teenage Mutant Ninja Turtles Mini Backpack Kids Toddlers 12x9 Rucksack Kindergarten Bag Preschool Sports Backpacks 3+ Gifts for Kids (Green TMNT)
Get Trend$17.34454 rev
Simple Modern Medium Teenage Mutant Ninja Turtles Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | TMNT Mutant Ooze
Simple Modern$40.906,366 rev
Trending
90-day click momentumGet Trend Teenage Mutant Ninja Turtles Boys Backpack Set 4 Pc with Insulated Lunch Bag Pencil Case & BPA Free Water Bottle for School Gifts for Boys (Green TMNT)
Get Trend$35.634.8★
INTIMO TMNT Backpack Nickelodeon Teenage Mutant Ninja Turtles Mayhem Character Kids School Bookbag Leonardo 16
INTIMO$36.014.0★
Simple Modern Medium Teenage Mutant Ninja Turtles Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | TMNT Mutant Ooze
Simple Modern$40.904.8★
Fast Forward Teenage Mutant Ninja Turtles 16 Backpacks With Lunch Bag - Licensed Characters Kids Schoolbag
Fast Forward$27.653.6★
Loungefly Teenage Mutant Ninja Turtles Sewer Cap AOP Womens Double Strap Shoulder Bag Purse
Loungefly$65.404.8★
What buyers say about ninja turtle backpack
What buyers praise and complain about, mined from review topics.What buyers love
“This backpack is well made”
“Just his size”
“seems to be made of good material my kid loves it”
“Looked durable and of great quality”
“Very sturdy and well made”
“Great value for the money”
“This was a gift for my grandson”
“loved the that it could be reused in the future”
“With them being attachable it will make carrying things easier”
“With them being attachable it will make carrying things easier”
What buyers complain about
“easliy breakable”
“Strap tore easily”
“Much bigger than I thought”
“not worth the price”
“Very cheaply made”
“not real sturdy”
“so cheap and thin”
“the storage space is limited”
Top return reasons
Common questions
- Is ninja turtle backpack profitable to sell on Amazon United States?
- The niche generates $75K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +84.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ninja turtle backpack niche?
- 11 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in ninja turtle backpack?
- Top complaints mined from reviews: Durability, Strap/String Quality, Size-Overall. The return rate is 5.5% — above our launch gate.
- When does demand for ninja turtle backpack peak?
- Demand peaks in Jul–Aug; the busiest month runs 14.5× the quietest.
- What does it cost to enter the ninja turtle backpack niche?
- Listings span $15.51–$65.40; the average listing price is $36.13 (sweet spot $15–$100). The average incumbent carries 996 reviews — the moat a new listing must climb.