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ninja costume women

Skip it

High returns (19.7%) — this niche doesn't clear our bar today.

Market size 3Growth 33Conversion 1Competition 63Returns 0Price range 94Avg price 95Brand share 68Review moat 80Quality gap 70

Avg price

Incredible$29.71

avg listing price — sweet spot $15–$100

Price range

Great$13.87–$74.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great407.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Market size

Bad$13K

$13K/yr · 384K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.7%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, ninja costume women is a $13K/yr Amazon United States market (384K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ninja costume women market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$45K–$59K
units × avg price
Conversion rate
0.1%
Avg BSR
#138,130
Page quality
0%
Prime
83%
Sponsored
50%
Out of stock
14.4%
Avg brand age
43 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

43

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

47%

Top 20: 83%

Open market

30%

  • ST.Manrdy22%
  • JasmyGirls14%
  • Leg Avenue14%
  • Mingnos8%
  • Elibelle6%
  • Alrovetoney6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 134.9×

Top ninja costume women search terms

  • ninja costume women168K/yr
  • sexy ninja costume11K/yr
  • womens ninja costume40K/yr
  • women ninja costume23K/yr
  • sexy ninja costumes for women35K/yr
  • female ninja costume7K/yr
  • sexy ninja5K/yr
  • samurai costume women8K/yr
  • ninja women costume10K/yr
  • ninja costume for women9K/yr
All search terms

Top ninja costume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$62810%$1K15%$2K20%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ninja costume women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fit great”

Comfort-Overall19%

“Very comfortable”

Stretchability/Expandability/Elasticity6%

“stretch was nice”

Quality-Overall5%

“Excellent product”

Value For Money5%

“Good for price”

Soft Feel4%

“It was soft and comfortable”

Material Quality4%

“Love the material”

Weight Light3%

“lightweight”

Design-Overall2%

“Pretty cute piece, decent construction”

Transparency2%

“Semi transparent, light, breathable, Absolutely loved it”

What buyers complain about

Transparency19%

“Very see thru”

Length13%

“Way to long if your short”

Stitch/Finish/Polish13%

“it came with a huge rip down one of the side seams”

Material Quality6%

“cheap feeling material”

Flexibility6%

“It runs up in the back when bending over”

Strength6%

“Panties are a bit flimsy”

Size-Overall4%

“fit wise, the cut just didnt work for me”

Shape/Style4%

“fit wise, the cut just didnt work for me”

Thickness3%

“thin for sure”

Quality-Overall3%

“Kinda cheap quality though”

Top return reasons

Size-Overall48%
Length9%
Chest Fit8%
Material Quality5%
Advertised Vs Actual Product4%
Waist Fit3%
Thin3%
Quality-Overall2%
Shoulder Fit2%
Shape/Style2%

Common questions

Is ninja costume women profitable to sell on Amazon United States?
The niche generates $13K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (42/100).
How competitive is the ninja costume women niche?
22 brands and 43 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in ninja costume women?
Top complaints mined from reviews: Transparency, Length, Stitch/Finish/Polish. The return rate is 19.7% — above our launch gate.
When does demand for ninja costume women peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 134.9× the quietest.
What does it cost to enter the ninja costume women niche?
Listings span $13.87–$74.71; the average listing price is $29.71 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.