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Nike Zoom Fly 6

Fail

Buyers convert on only 0.3% of searches, so Nike Zoom Fly 6 is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$79K/yr185K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
28%top-5 click share · 9 brands · 132 sellers

Flapen Score

Nike Zoom Fly 6 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Zoom Fly 6 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Zoom Fly 6 market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Zoom Fly 6 185K times last year and spent an estimated $79K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
0.3%
Market size, estimated
$79Ka year
Top search term
nike zoom fly 684K searches a year

02 · Price

A sale here is worth $147.59.

Listings sell for $147.59 on average, from $22.57 to $289.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $147.59 that is $0 to $15K a year per listing.

Average price
$147.59above the $15 to $100 sweet spot
Price range
$22.57–$289.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #4,630 within Shoes. It carries 100 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
66%
Out of stock, average day
20.0%
Average rank
#4,630in Shoes
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
100per listing
Listings tracked
70

04 · Newcomers

1 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nike Zoom Fly 6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

132

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

28%

Top 20: 56%

Open market

3%

  • Brand 179%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Nike Zoom Fly 6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike zoom fly 684K/yr
  • nike zoom fly 6 men21K/yr
  • zoom fly 620K/yr
  • nike zoom fly21K/yr
  • nike zoom fly 6 women10K/yr
  • zoom fly 6 men9K/yr
  • nike fly7K/yr
  • nike zoom fly 510K/yr
  • zoom fly3K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Zoom Fly 6

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
4.7%of orders come back
“they fall a bit short on any run longer than 12 miles”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Nike Zoom Fly 6 questions

Answered from the same tracked data.