Nike Wallet
FailBuyers convert on only 0.4% of searches, so Nike Wallet is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $55K/yr452K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 20%top-5 click share · 29 brands · 118 sellers
Flapen Score
Nike Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Wallet is stronger. Inside it, weaker.
Market
The Nike Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Nike Wallet 452K times last year and spent an estimated $55K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 452K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $55Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- steve madden wallet103K searches a year
02 · Price
A sale here is worth $26.88.
Listings sell for $26.88 on average, from $6.93 to $139.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.88 that is $0 to $3K a year per listing.
- Average price
- $26.88inside the $15 to $100 sweet spot
- Price range
- $6.93–$139.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #971 within Wallets, Card Cases & Money Organizers. It carries 4,120 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 99%
- Out of stock, average day
- 21.4%
- Average rank
- #971in Wallets, Card Cases & Money Organizers
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,120per listing
- Listings tracked
- 102
04 · Newcomers
7 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Nike Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)
- Price
- $26.73
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 9mo ago

Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)
- Price
- $29.49
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago

Steve Madden Envy Card Case
- Price
- $22.28
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Nike Icon Air Max 90 Card holder Grey Red One Size
- Price
- $29.43
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 1y ago

Steve Madden Womens Steve Madden JEM Bifold Card Case Black One Size US
- Price
- $26.86
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 4y ago
Trending
estimated 90-day click momentum
Hayvenhurst Wallet for Men - Slim RFID Blocking Metal Wallet with Money Clip Minimalist Front Pocket Credit Card Holder Small Mens Wallet
- Price
- $26.83
- Rating
- 4.4/5
- Reviews
- 20,105
- Age
- 5y ago

Steve Madden Hayden Wallet One Size Cognac
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago

Steve Madden BHayden Wallet (All Black Quilted One Size)
- Price
- $28.73
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1y ago

Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (White/Black OSFM)
- Price
- $30.43
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago

Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (White One Size)
- Price
- $27.67
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 9mo ago
Newest
by launch date
Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)
- Price
- $26.73
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 9mo ago

Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)
- Price
- $29.49
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago

Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (White One Size)
- Price
- $27.67
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 9mo ago

Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (White/Black OSFM)
- Price
- $30.43
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 9mo ago

Steve Madden BHayden Wallet (All Black Quilted One Size)
- Price
- $28.73
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
29 rising
Sellers
118
Est. top-5 brand share
83%
Top 20: 97%
Est. top-5 click share
20%
Top 20: 48%
Open market
15%
- Steve Madden49%
- Nike25%
- Timberland4%
- adidas3%
- Nautica3%
- GIPUSSON2%
- Open — no brand owns it (23 brands, 15%)
Demand
Nike Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Nike Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- steve madden wallet103K/yr
- steve madden wallets for women103K/yr
- nike wallet94K/yr
- nike wallets for men34K/yr
- jordan wallet14K/yr
- steve madden wristlet12K/yr
- steve madden wallets11K/yr
- steve madden cartera9K/yr
- supreme wallet7K/yr
- steve madden wristlet wallet7K/yr
Reviews and returns
What reviews say buyers love and hate about Nike Wallet
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nike Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









