nike wallet
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$26.88avg listing price — sweet spot $15–$100
Price range
Good$6.93–$139.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad4,120.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 452K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nike wallet is a $55K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
nike wallet market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $67K–$81K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #971
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 61%
- Out of stock
- 21.4%
- Avg brand age
- 43 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
118
Top-5 brand share
83%
Top 20: 97%
Top-5 click share
20%
Top 20: 48%
Open market
15%
- Steve Madden49%
- Nike25%
- Timberland4%
- adidas3%
- Nautica3%
- GIPUSSON2%
- Open — no brand owns it (23 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top nike wallet search terms
- steve madden wallet103K/yr
- steve madden wallets for women103K/yr
- nike wallet94K/yr
- nike wallets for men34K/yr
- jordan wallet14K/yr
- steve madden wristlet12K/yr
- steve madden wallets11K/yr
- steve madden cartera9K/yr
- supreme wallet7K/yr
- steve madden wristlet wallet7K/yr
Top nike wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)
Nike$26.734.4★40 rev
Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)
Nike$29.494.5★25 rev
Steve Madden Envy Card Case
Steve Madden$22.284.7★29 rev
Nike Icon Air Max 90 Card holder Grey Red One Size
Nike$29.434.4★89 rev
Steve Madden Womens Steve Madden JEM Bifold Card Case Black One Size US
Steve Madden$26.864.6★105 rev
Newest
by launch dateNike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)
Nike$26.7340 rev
Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)
Nike$29.4925 rev
Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (White One Size)
Nike$27.6740 rev
Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (White/Black OSFM)
Nike$30.4325 rev
Steve Madden BHayden Wallet (All Black Quilted One Size)
Steve Madden$28.73199 rev
Trending
90-day click momentum
Hayvenhurst Wallet for Men - Slim RFID Blocking Metal Wallet with Money Clip Minimalist Front Pocket Credit Card Holder Small Mens Wallet
Hayvenhurst$26.834.4★
Steve Madden Hayden Wallet One Size Cognac
Steve Madden$27.524.4★
Steve Madden BHayden Wallet (All Black Quilted One Size)
Steve Madden$28.734.4★
Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (White/Black OSFM)
Nike$30.434.5★
Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (White One Size)
Nike$27.674.4★
What buyers say about nike wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“lots of pockets”
“Fair price”
“Easy fit”
“As advertised”
“The material feels durable”
“Plenty of room”
“Cool design”
“Soft material”
“Easy to carry around”
What buyers complain about
“Bigger than expected”
“Much thicker than I expected”
“Already falling apart”
“Low quality”
“Hard to use”
“Overall heavier than I was hoping”
“False advertisement”
“Doesnt feel like leather”
“The pockets are too small in other words the drawers are small in size”
“Not slim like advertised”
Top return reasons
Common questions
- Is nike wallet profitable to sell on Amazon United States?
- The niche generates $55K/yr across 102 tracked products. 7 of 21 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the nike wallet niche?
- 29 brands and 118 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in nike wallet?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 3.5%.
- When does demand for nike wallet peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the nike wallet niche?
- Listings span $6.93–$139.95; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 4,120 reviews — the moat a new listing must climb.