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Nike Swimsuit Women

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.6% of searches, so Nike Swimsuit Women is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$549K/yr2.7M searches / yr
90-day growth
+42.4%search demand this quarter
Competition
18%top-5 click share · 23 brands · 105 sellers

Flapen Score

Nike Swimsuit Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Swimsuit Women is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Swimsuit Women market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Swimsuit Women 2.7M times last year and spent an estimated $549K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $549K a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
+42.4%
Conversion, latest week
0.6%
Market size, estimated
$549Ka year
Peak month
June9.3× the quietest month
Top search term
speedo swimsuit women713K searches a year

02 · Price

A sale here is worth $36.35.

Listings sell for $36.35 on average, from $10.00 to $69.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $36.35 that is $0 to $4K a year per listing.

Average price
$36.35inside the $15 to $100 sweet spot
Price range
$10.00–$69.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #120 within Competitive Swimwear. It carries 3,723 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#120in Competitive Swimwear
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
3,723per listing
Listings tracked
151

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nike Swimsuit Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$5K$11K$16K$22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

105

Top-5 brand share

90%

Top 20: 99%

Top-5 click share

18%

Top 20: 44%

Open market

8%

  • Speedo56%
  • TYR18%
  • baleaf10%
  • beautyin3%
  • Sporti3%
  • Nike2%
  • Open — no brand owns it (17 brands, 8%)

Demand

Nike Swimsuit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May, Jun, Jul · busiest ÷ quietest = 9.3×

Search terms

Top Nike Swimsuit Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speedo swimsuit women713K/yr
  • speedo473K/yr
  • tyr swimsuit women276K/yr
  • nike swimsuit women124K/yr
  • full body swimsuit for women75K/yr
  • competitive swimsuit women84K/yr
  • womens speedo one piece swimsuit63K/yr
  • one piece swimsuit women athletic90K/yr
  • speedo womens swimsuit one piece57K/yr
  • sporti swimsuit women53K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Swimsuit Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.20

Extremely small

Too big

not one size fits all

Durability10%−0.17

Broke easily

Dont last

did not hold up

Quality-Overall9%

Bad quality

Overpriced Cheap Quality

Declined quality

Color4%−0.03

has already turned light yellow in color

Color faded quickly

Color is wacky now

Strap/String Quality4%−0.06

Broken strap

One of the straps broke just after two weeks

Strap tore apart

Love

Size-Overall30%−0.20

Great Flattering Fit

True to size

Fits great

Quality-Overall12%

Good quality

Good Quality Goggles for the Money

it seems well made

Comfort-Overall7%+1.07

It's comfortable

comfortable and keep water out well

are very comfortable to wear

Value For Money6%+0.53

Low price

Good value for money

Good Value

Exercise/Sports Suitability4%+0.64

I swam laps in it this morning and it felt great

Fun athletic swimsuit

Great for lap swimming and water aerobics

Return

8.8% Return rate 95% Fixable by listing

Size-Overall81%██████

Extremely small

Too big

not one size fits all

Advertised Vs Actual Product3%▇█▇▇▇▇
Chest Fit2%▇█▆▅▆█
Length1%██▇▆█▇
Shape/Style1%▇▇█▆▇█

FAQ

Common Nike Swimsuit Women questions

Answered from the same tracked data.