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nike sports bra

Skip it

High returns (10.3%) — this niche doesn't clear our bar today.

Market size 12Growth 50Conversion 11Competition 98Returns 6Price range 87Avg price 95Brand share 60Review moat 31Quality gap 57

Competition

Incredible7%

top-5 click share — an open shelf

Avg price

Incredible$26.30

avg listing price — sweet spot $15–$100

Price range

Great$9.85–$58.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,413.19

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$48K

$48K/yr · 208K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, nike sports bra is a $48K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

nike sports bra market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$39K–$53K
units × avg price
Conversion rate
0.9%
Avg BSR
#278
Page quality
0%
Prime
99%
Sponsored
88%
Out of stock
2.9%
Avg brand age
36 months
Avg seller age
126 days

Competition & brand share

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

240

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

7%

Top 20: 22%

Open market

39%

  • RUNNING GIRL17%
  • CRZ YOGA15%
  • Under Armour14%
  • Nike8%
  • Yvette4%
  • ODODOS3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.
200K150KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 7.1×

Top nike sports bra search terms

  • under armour bra32K/yr
  • ododos sports bra16K/yr
  • nike pro sports bra17K/yr
  • under armour high impact sports bra15K/yr
  • white strappy sports bra10K/yr
  • under armour sports bra high impact13K/yr
  • white workout bra10K/yr
  • crz yoga high impact sports bra13K/yr
  • crz butterluxe bra9K/yr
  • crz yoga running bra7K/yr
All search terms

Top nike sports bra products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4762%$9533%$1K4%$2K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nike sports bra

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall24%

“SO Comfortable”

Size-Overall19%

“Fit as expected”

Exercise/Sports Suitability7%

“Good sports bra”

Quality-Overall6%

“Amazing Quality”

Soft Feel6%

“Nice and smooth”

Color4%

“Color is nice and accurate”

Material Quality4%

“Amazing material”

Value For Money3%

“Worth it”

Strap/String Quality2%

“I absolutely love the straps”

Shape/Style2%

“Stylish and comfortable”

What buyers complain about

Size-Overall27%

“Too short”

Strap/String Quality6%

“My back strap broke off completely”

Durability3%

“Falls apart”

Chest Fit3%

“makes my chest look two sizes bigger”

Comfort-Overall3%

“Uncomfortable material”

Quality-Overall2%

“Poor Quality”

Cushion2%

“Padding issues”

Advertised Vs Actual Product2%

“Not as advertised”

Exercise/Sports Suitability2%

“I don't care this is for the gym”

Color1%

“I was sent the wrong color”

Top return reasons

Size-Overall74%
Chest Fit7%
Advertised Vs Actual Product2%
Length2%
Comfort-Overall1%
Material Quality1%
Cushion1%
Shape/Style1%
Color1%
Strap/String Quality1%

Common questions

Is nike sports bra profitable to sell on Amazon United States?
The niche generates $48K/yr across 381 tracked products. 26 of 93 products launched in the last 360 days are still selling. 90-day search growth is +19.7%. Flapen's verdict: Skip it (48/100).
How competitive is the nike sports bra niche?
44 brands and 240 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in nike sports bra?
Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 10.3% — above our launch gate.
When does demand for nike sports bra peak?
Demand peaks in Jul–Sep; the busiest month runs 7.1× the quietest.
What does it cost to enter the nike sports bra niche?
Listings span $9.85–$58.49; the average listing price is $26.30 (sweet spot $15–$100). The average incumbent carries 3,413 reviews — the moat a new listing must climb.