Is nike shorts profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 49 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Launch it (64/100).

How competitive is the nike shorts niche?

29 brands and 52 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in nike shorts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.8%.

When does demand for nike shorts peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the nike shorts niche?

Listings span $6.77–$38.36; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 11,452 reviews — the moat a new listing must climb.

nike shorts

Launch it

A $2.5M/yr market growing +33.9% this quarter with returns at 3.8% — clears our launch bar.

Market size

Incredible$2.5M

$2.5M/yr · 6.8M searches

Avg price

Great$22.30

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$6.77–$38.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Bad11,452.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, nike shorts is a $2.5M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 64/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

nike shorts market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: $2.2M–$2.8M; units × avg price
Conversion rate: 1.6%
Avg BSR: #236
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 129 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

34%

Top 20: 73%

Open market

50%

Kinglaman11%
JWJ11%
Amazon Essentials9%
BALENNZ8%
HOPLYNN6%
NY Threads6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top nike shorts search terms

gym shorts men1.7M/yr +28.6%1.2% conv.
mens gym shorts967K/yr +40.7%1.1% conv.
running shorts for men879K/yr +37.9%0.7% conv.
mens workout shorts814K/yr +27.1%0.9% conv.
mens running shorts714K/yr +50.4%0.5% conv.
workout shorts men660K/yr +20.8%1.2% conv.
running shorts men172K/yr +39.1%0.7% conv.
men gym shorts152K/yr +32.0%0.8% conv.
men workout shorts100K/yr +34.9%0.8% conv.
gym shorts for men95K/yr +31.2%1.1% conv.

All search terms

Top nike shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large

Kinglaman$35.404.5★1,798 rev

BALENNZ Athletic Shorts for Men with Pockets and Elastic Waistband Quick Dry Activewear

BALENNZ$22.724.6★32,754 rev

HOPLYNN 5 Pack Mens 2 in 1 Running Shorts with Liner Quick Dry Workout Training Gym Athletic Sport Shorts with Pockets 2 Black 2 Gray 1 Blue Large

HOPLYNN$38.364.5★720 rev

JWJ 3 Pack Mens 2 in 1 Running Shorts Quick Dry Gym Athletic Workout Shorts with Compression Liner Black Light Navy L

JWJ$36.544.3★6,435 rev

NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Large Black

NY Threads$6.774.5★5,599 rev

Newest

by launch date

Balanoon Mens 7 Athletic Gym Shorts with Zipper Pockets Quick Dry Black

Balanoon$19.28125 rev

4mo ago

UUMIAER Mens Athletic Gym Shorts 7 Utra-Light Quick Dry Running Workout Basketball Shorts with Zipper Pockets Sports Tennis Black

UUMIAER$10.11305 rev

6mo ago

Barjneel 4 Pack Gym Mens Shorts - Basketball Athletic Shorts with Pockets Fitness Clothing Black Workout Quick Dry Shorts

Barjneel$15.61628 rev

8mo ago

HOPLYNN 5 Pack Mens 2 in 1 Running Shorts with Liner Quick Dry Workout Training Gym Athletic Sport Shorts with Pockets 2 Black 2 Gray 1 Blue Large

HOPLYNN$38.36720 rev

1y ago

JWJ 3 Pack Mens Athletic Gym Workout Shorts Lightweight Quick Dry 9 inch Inseam Running Shorts for Men Activewear Basketball Short with Zipper Pockets Black Dark Grey Army L

JWJ$23.06792 rev

1y ago

What buyers say about nike shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Excellent fit”

Comfort-Overall18%

“It's comfortable”

Value For Money13%

“Amazing value”

Quality-Overall12%

“Good quality pants”

Exercise/Sports Suitability4%

“Great value for workout shorts”

Pockets/Compartments4%

“love the pockets”

Material Quality3%

“Nice and soft material”

Weight Light2%

“Very light and breathable”

Advertised Vs Actual Product2%

“they are exact as pictured”

Soft Feel2%

“Material is soft”

What buyers complain about

Size-Overall20%

“Too short”

Quality-Overall9%

“Not as great as quality as I imagined”

Thickness6%

“It is way too thick and bulky”

Material Quality5%

“Cheap material”

Pockets/Compartments4%

“The pockets are a little annoying”

Length3%

“Not my length”

Thin2%

“the fabric was significantly thinner”

Durability2%

“not sure of their durability”

Stitch/Finish/Polish2%

“not sewn correctly”

Waist Fit2%

“Too tight in waist”

Top return reasons

Size-Overall47%

Waist Fit10%

Length9%

Material Quality9%

Inseam Fit5%

Thin4%

Thigh Fit4%