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nike shirts for men

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 32Growth 54Conversion 5Competition 96Returns 31Price range 85Avg price 95Brand share 34Review moat 45Quality gap 35

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$25.55

avg listing price — sweet spot $15–$100

Price range

Great$9.96–$48.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,979.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$150K

$150K/yr · 1.5M searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, nike shirts for men is a $150K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

nike shirts for men market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$204K–$256K
units × avg price
Conversion rate
0.4%
Avg BSR
#668
Page quality
0%
Prime
98%
Sponsored
93%
Out of stock
0.9%
Avg brand age
44 months
Avg seller age
117 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

208

Top-5 brand share

85%

Top 20: 96%

Top-5 click share

16%

Top 20: 38%

Open market

13%

  • Nike74%
  • Under Armour5%
  • Champion2%
  • CQR2%
  • MAGCOMSEN2%
  • Kelxjia2%
  • Open — no brand owns it (27 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.0% search growth over the last 90 days.
125K75KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.8×

Top nike shirts for men search terms

  • nike shirt380K/yr
  • nike dri fit shirt men201K/yr
  • jordan shirts for men99K/yr
  • nike tshirt87K/yr
  • nike dry fit shirt men73K/yr
  • camiseta nike para hombre75K/yr
  • nike dri fit69K/yr
  • nike dri fit shirt42K/yr
  • men nike shirts56K/yr
  • nike shirt men54K/yr
All search terms

Top nike shirts for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about nike shirts for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Fits as expected”

Quality-Overall18%

“quality shirt”

Comfort-Overall8%

“Good comfortable”

Value For Money7%

“Money well spent”

Material Quality5%

“Great material”

Soft Feel3%

“Comfortable and soft”

Color3%

“color is fantastic”

Exercise/Sports Suitability2%

“good for the gym”

Weight Light2%

“Light weight breathable”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall29%

“Runs Large”

Quality-Overall7%

“t in color white the quality is very poor”

Material Quality5%

“Cheap material”

Thickness4%

“The shirt thickness is a lot different than 5.11 with it being thinner”

Advertised Vs Actual Product4%

“Not as advertised”

Stretchability/Expandability/Elasticity3%

“The shirt also has very little stretch”

Value For Money3%

“Pricing scam”

Shrinkage Resistance2%

“After one wash they shrink”

Transparency2%

“Transparent”

Machine Wash Suitability2%

“Fell apart after first time washing it”

Top return reasons

Size-Overall54%
Chest Fit8%
Material Quality8%
Length8%
Sleeve Fit3%
Advertised Vs Actual Product3%
Thin2%
Color2%
Waist Fit2%
Quality-Overall1%

Common questions

Is nike shirts for men profitable to sell on Amazon United States?
The niche generates $150K/yr across 163 tracked products. 12 of 23 products launched in the last 360 days are still selling. 90-day search growth is +26.0%. Flapen's verdict: Skip it (49/100).
How competitive is the nike shirts for men niche?
33 brands and 208 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in nike shirts for men?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.5%.
When does demand for nike shirts for men peak?
Demand peaks in Aug–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the nike shirts for men niche?
Listings span $9.96–$48.50; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 1,980 reviews — the moat a new listing must climb.