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Nike Shirts for Men

Fail

Buyers convert on only 0.4% of searches, so Nike Shirts for Men is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$150K/yr1.5M searches / yr
90-day growth
+26.0%search demand this quarter
Competition
16%top-5 click share · 33 brands · 208 sellers

Flapen Score

Nike Shirts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Shirts for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Shirts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Shirts for Men 1.5M times last year and spent an estimated $150K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+26.0%
Conversion, latest week
0.4%
Market size, estimated
$150Ka year
Peak month
December2.8× the quietest month
Top search term
nike shirt380K searches a year

02 · Price

A sale here is worth $25.55.

Listings sell for $25.55 on average, from $9.96 to $48.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $25.55 that is $0 to $3K a year per listing.

Average price
$25.55inside the $15 to $100 sweet spot
Price range
$9.96–$48.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #668 within Active Shirts & Tees. It carries 1,980 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
0.9%
Average rank
#668in Active Shirts & Tees
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,980per listing
Listings tracked
163

04 · Newcomers

12 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
12Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nike Shirts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

208

Top-5 brand share

85%

Top 20: 96%

Top-5 click share

16%

Top 20: 38%

Open market

13%

  • Brand 174%
  • Brand 25%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (27 brands, 13%)

Demand

Nike Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Nike Shirts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike shirt380K/yr
  • nike dri fit shirt men201K/yr
  • jordan shirts for men99K/yr
  • nike tshirt87K/yr
  • nike dry fit shirt men73K/yr
  • camiseta nike para hombre75K/yr
  • nike dri fit69K/yr
  • nike dri fit shirt42K/yr
  • men nike shirts56K/yr
  • nike shirt men54K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Shirts for Men

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Runs Large”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nike Shirts for Men questions

Answered from the same tracked data.