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Nike Shirts for Boys

Fail

Buyers convert on only 0.8% of searches, so Nike Shirts for Boys is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$70K/yr445K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
9%top-5 click share · 110 brands · 128 sellers

Flapen Score

Nike Shirts for Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Shirts for Boys is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Shirts for Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Shirts for Boys 445K times last year and spent an estimated $70K. The top 5 brands take 21% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.8%
Market size, estimated
$70Ka year
Peak month
August7.5× the quietest month
Top search term
boys outfits size 1053K searches a year

02 · Price

A sale here is worth $20.43.

Listings sell for $20.43 on average, from $8.31 to $62.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.43 that is $0 to $2K a year per listing.

Average price
$20.43inside the $15 to $100 sweet spot
Price range
$8.31–$62.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #237 within Clothing. It carries 1,031 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#237in Clothing
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,031per listing
Listings tracked
303

04 · Newcomers

17 of last year's 163 launches cleared the first-year sales bar.

163 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
163
Successful launches
17Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nike Shirts for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

110 rising

Sellers

128

Top-5 brand share

21%

Top 20: 51%

Top-5 click share

9%

Top 20: 27%

Open market

78%

  • Brand 16%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Nike Shirts for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Nike Shirts for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys outfits size 1053K/yr
  • clothes for teen boys122K/yr
  • boys sets size 10-1227K/yr
  • teen clothes boys20K/yr
  • boys size 1019K/yr
  • teen boy clothes 14-1618K/yr
  • boys athletic clothes16K/yr
  • outfits for boys 10-1213K/yr
  • boys size 1214K/yr
  • ropa para nio de 10 aos10K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Shirts for Boys

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Too long”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nike Shirts for Boys questions

Answered from the same tracked data.