nike sb
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$70.04avg listing price — sweet spot $15–$100
Price range
Good$23.92–$143.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,702.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$70K$70K/yr · 911K searches
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nike sb is a $70K/yr Amazon United States market (911K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
nike sb market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $70K–$88K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,017
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 12.3%
- Avg brand age
- 47 months
- Avg seller age
- 125 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
383
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
17%
Top 20: 42%
Open market
7%
- Nike56%
- Vans26%
- BENPAO4%
- Etnies2%
- New Balance2%
- adidas2%
- Open — no brand owns it (10 brands, 7%)
Top nike sb search terms
- nike sb335K/yr
- nike sb shoes men224K/yr
- nike skate shoes men67K/yr
- nike janoski shoes men40K/yr
- nike mens skateboarding shoes21K/yr
- nike janoski25K/yr
- nike skate shoes26K/yr
- nike sb chron 219K/yr
- nike sb shoes26K/yr
- nike canvas shoes for men18K/yr
Top nike sb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear
Vans$63.834.6★851 rev
Nike Sb Chron 2 CNVS Mens Style : Dm3494-001 Black/White-Black
Nike$84.924.6★356 rev
Nike Unisex Adults SB Alleyoop Track Shoe Black Blanco 10 UK
Nike$71.754.0★24 rev
Nike Mens Court Vision Low Shoes Sail/Light Smoke Grey-Light Orewood Brown-White 10.5
Nike$68.524.7★1,587 rev
Nike Sb Chron 2 CNVS Mens Style : Dm3494-001
Nike$93.464.6★356 rev
Newest
by launch dateVans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear
Vans$63.83851 rev
Vans Mens Atwood Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Everyday Wear
Vans$59.3817,210 rev
Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear
Vans$64.45851 rev
Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion
Vans$67.653,887 rev
Nike SB Heritage Vulc Mens Shoes - CD5010 (Black/White-Black Numeric_9)
Nike$66.1866 rev
Trending
90-day click momentumVans Mens Atwood Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Everyday Wear
Vans$59.384.6★
Vans Mens Atwood Deluxe Shoe - Low-Top Fashion Sneakers for Work Walking & Casual Wear
Vans$64.454.6★
Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 11.5
Nike$88.104.5★
Vans Mens Brooklyn LS Shoe - Low-Top Sneakers for Everyday Wear Walking Work & Fashion
Vans$56.404.6★
Nike SB Chron 2 Canvas (DM3494-002 Black/Black) Size 11
Nike$105.364.6★
What buyers say about nike sb
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“Fits well”
“Seems like a decent shoe”
“Great shoes at a great price”
“Exactly as shown”
“They are durable”
“Good color, very soft, perfect width, durability, the”
“Super lightweight”
“Timeless style”
“The wide toe box makes them super comfortable and they also came with extra insoles and laces, which was a cool surprise”
What buyers complain about
“a little too small”
“Seems cheaply made”
“NOT durable”
“fit too close to my big toe”
“Very uncomfortable”
“If you run they will cause a lot of pain being so flat”
“stitching is bad”
“They aren't wide enough In my opinion”
“I see you didn't have any black foam handy”
“Material is simple, very light, my son wont like it, return it immediately”
Top return reasons
Common questions
- Is nike sb profitable to sell on Amazon United States?
- The niche generates $70K/yr across 144 tracked products. 13 of 31 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the nike sb niche?
- 16 brands and 383 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in nike sb?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.6% — above our launch gate.
- What does it cost to enter the nike sb niche?
- Listings span $23.92–$143.46; the average listing price is $70.04 (sweet spot $15–$100). The average incumbent carries 2,703 reviews — the moat a new listing must climb.