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Nike Sb

Fail

Buyers convert on only 0.1% of searches, so Nike Sb is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$70K/yr911K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
17%top-5 click share · 16 brands · 383 sellers

Flapen Score

Nike Sb against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Sb is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Sb market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Sb 911K times last year and spent an estimated $70K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 911K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
911K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
0.1%
Market size, estimated
$70Ka year
Top search term
nike sb335K searches a year

02 · Price

A sale here is worth $70.04.

Listings sell for $70.04 on average, from $23.92 to $143.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $70.04 that is $0 to $7K a year per listing.

Average price
$70.04inside the $15 to $100 sweet spot
Price range
$23.92–$143.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,017 within Shoes. It carries 2,703 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
12.3%
Average rank
#1,017in Shoes
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,703per listing
Listings tracked
144

04 · Newcomers

13 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
13Amazon's first-year sales bar
Average brand age
47 months

Products

Top Nike Sb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

383

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

17%

Top 20: 42%

Open market

7%

  • Brand 156%
  • Brand 226%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 7%)

Search terms

Top Nike Sb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike sb335K/yr
  • nike sb shoes men224K/yr
  • nike skate shoes men67K/yr
  • nike janoski shoes men40K/yr
  • nike mens skateboarding shoes21K/yr
  • nike janoski25K/yr
  • nike skate shoes26K/yr
  • nike sb chron 219K/yr
  • nike sb shoes26K/yr
  • nike canvas shoes for men18K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Sb

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
7.6%of orders come back
“a little too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nike Sb questions

Answered from the same tracked data.