nike puffer jacket men
Skip itSoft demand (-78.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$91.64avg listing price — sweet spot $15–$100
Review moat
Okay1,656.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$25.20–$220.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 307K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-78.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, nike puffer jacket men is a $28K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
nike puffer jacket men market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $23K–$46K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,454
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 56%
- Out of stock
- 27.6%
- Avg brand age
- 49 months
- Avg seller age
- 124 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
232
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
25%
Top 20: 59%
Open market
5%
- Nike73%
- The North Face9%
- Reebok5%
- OTU4%
- TBMPOY2%
- Tommy Hilfiger2%
- Open — no brand owns it (6 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -78.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 25.2×
Top nike puffer jacket men search terms
- nike puffer jacket men48K/yr
- nike coat45K/yr
- abrigo nike para hombre11K/yr
- nike puffer jacket55K/yr
- nike puffer21K/yr
- nike coats for men35K/yr
- nike winter jacket men23K/yr
- nike winter jacket13K/yr
- nike winter coat13K/yr
- nike coats8K/yr
Top nike puffer jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Mens Therma-FIT Club Puffer Jacket 650 Black/White Large
Nike$162.915.0★6 rev
Nike Unisex Beanie Cuffed (Black)
Nike$25.204.6★5,094 rev
Nike Mens Full Zip Relentless Jacket (US Alpha Medium Regular Regular Black)
Nike$57.704.5★136 rev
Nike Pro Hyperwarm Hydropull Hood OSFM(Anthracite/White)
Nike$27.544.7★8,426 rev
Nike Mens Sportswear Club Fleece Full Zip Hoodie Fleece Zip-Up Hoodie Men Black/Black/White XL
Nike$54.524.7★5,271 rev
Newest
by launch date
Nike Jordan Brooklyn Mens Therma-FIT Puffer Jacket (Black/White) Size XX-Large
Nike$169.772 rev
Nike Mens Therma-FIT Club Puffer Jacket 650 Black/White Large
Nike$162.916 rev
Nike Mens Therma-FIT Club Puffer Jacket 650 Mosswood Brown/White Medium
Nike$192.446 rev
Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White X-Large
Nike$149.746 rev
Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White Large
Nike$162.086 rev
Trending
90-day click momentum
Nike Mens Unlimited Repel Hooded Versatile Jacket Black/Black/Black
Nike$81.664.1★
Nike Mens Therma-FIT Club Puffer Jacket 650 Mosswood Brown/White Medium
Nike$192.445.0★
Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White X-Large
Nike$149.745.0★
OTU Mens Lightweight Waterproof Hooded Rain Jacket Outdoor Raincoat Shell Jacket for Hiking Travel Black S
OTU$32.344.5★
Nike Mens Therma-FIT Club Puffer Jacket 650 Iron Grey/White Large
Nike$162.085.0★
What buyers say about nike puffer jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits true to size”
“The quality is well made”
“keeps you warm”
“Very Comfy”
“I like that its lightweight”
“As advertised”
“Worth the price”
“Great comfort the material is nice great value”
“It is very comfortable and breathable”
“Great color”
What buyers complain about
“The fit was not ideal”
“Cheaply made”
“yeah its kinda expensive”
“Misleading photos, not what will come to your house”
“box was damaged the quality was bad mask was too thick”
“The Nike symbol fell off easily”
“Its ripping at the seams everywhere”
“It is tough”
“The coat was very thin”
“arm length pretty short and body long”
Top return reasons
Common questions
- Is nike puffer jacket men profitable to sell on Amazon United States?
- The niche generates $28K/yr across 68 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -78.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the nike puffer jacket men niche?
- 12 brands and 232 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in nike puffer jacket men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.5%.
- When does demand for nike puffer jacket men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 25.2× the quietest.
- What does it cost to enter the nike puffer jacket men niche?
- Listings span $25.20–$220.80; the average listing price is $91.64 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.