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Nike Puffer Jacket Men

Fail

Demand is soft, at -78.0% this quarter, so Nike Puffer Jacket Men is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$28K/yr307K searches / yr
90-day growth
-78.0%search demand this quarter
Competition
25%top-5 click share · 12 brands · 232 sellers

Flapen Score

Nike Puffer Jacket Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Puffer Jacket Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Puffer Jacket Men market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Puffer Jacket Men 307K times last year and spent an estimated $28K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-78.0%
Conversion, latest week
0.1%
Market size, estimated
$28Ka year
Peak month
December25.2× the quietest month
Top search term
nike puffer jacket men48K searches a year

02 · Price

A sale here is worth $91.64.

Listings sell for $91.64 on average, from $25.20 to $220.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $91.64 that is $0 to $9K a year per listing.

Average price
$91.64inside the $15 to $100 sweet spot
Price range
$25.20–$220.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #1,454 within Jackets & Coats. It carries 1,656 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
84%
Out of stock, average day
27.6%
Average rank
#1,454in Jackets & Coats
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,656per listing
Listings tracked
68

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nike Puffer Jacket Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

232

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

25%

Top 20: 59%

Open market

5%

  • Brand 173%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 5%)

Demand

Nike Puffer Jacket Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 25.2×

Search terms

Top Nike Puffer Jacket Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike puffer jacket men48K/yr
  • nike coat45K/yr
  • abrigo nike para hombre11K/yr
  • nike puffer jacket55K/yr
  • nike puffer21K/yr
  • nike coats for men35K/yr
  • nike winter jacket men23K/yr
  • nike winter jacket13K/yr
  • nike winter coat13K/yr
  • nike coats8K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Puffer Jacket Men

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
3.5%of orders come back
“The fit was not ideal”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nike Puffer Jacket Men questions

Answered from the same tracked data.