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Nike Mesh Backpack

Fail

Buyers convert on only 0.7% of searches, so Nike Mesh Backpack is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$94K/yr289K searches / yr
90-day growth
+88.9%search demand this quarter
Competition
48%top-5 click share · 16 brands · 292 sellers

Flapen Score

Nike Mesh Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Mesh Backpack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Mesh Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Mesh Backpack 289K times last year and spent an estimated $94K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+88.9%
Conversion, latest week
0.7%
Market size, estimated
$94Ka year
Peak month
July11.7× the quietest month
Top search term
nike mesh backpack118K searches a year

02 · Price

A sale here is worth $44.37.

Listings sell for $44.37 on average, from $17.71 to $275.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $44.37 that is $4K to $11K a year per listing.

Average price
$44.37inside the $15 to $100 sweet spot
Price range
$17.71–$275.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,982 within Backpacks. It carries 2,876 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
1.7%
Average rank
#1,982in Backpacks
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,876per listing
Listings tracked
34

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nike Mesh Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

292

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

16%

  • Brand 154%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 16%)

Demand

Nike Mesh Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 11.7×

Search terms

Top Nike Mesh Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike mesh backpack118K/yr
  • jansport mesh backpack34K/yr
  • nike backpack mesh21K/yr
  • mesh nike backpack19K/yr
  • jansport backpack mesh13K/yr
  • mesh backpack jansport7K/yr
  • nike mesh backpacks7K/yr
  • mesh backpack nike18K/yr
  • mesh jansport backpack7K/yr
  • jansport mesh4K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Mesh Backpack

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Zipper Quality”
4.7%of orders come back
“Awful Zipper”
A buyer, on “Zipper Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nike Mesh Backpack questions

Answered from the same tracked data.