nike mens underwear
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$34.94avg listing price — sweet spot $15–$100
Price range
Great$13.20–$108.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 322K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,787.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nike mens underwear is a $143K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nike mens underwear market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $140K–$175K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 71%
- Out of stock
- 6.9%
- Avg brand age
- 51 months
- Avg seller age
- 122 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
168
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
18%
Top 20: 46%
Open market
5%
- Nike46%
- BAMBOO COOL23%
- Under Armour10%
- PSD9%
- New Balance3%
- Champion3%
- Open — no brand owns it (10 brands, 5%)
Demand
Weekly Amazon search volume, last 11 weeks — +6.5% search growth over the last 90 days.Top nike mens underwear search terms
- nike underwear90K/yr
- nike pro underwear mens26K/yr
- boxer nike22K/yr
- nike dri fit underwear men20K/yr
- nike mens underwear dri fit14K/yr
- nike dri fit boxer briefs for men9K/yr
- boxers nike11K/yr
- mens nike underwear dri fit11K/yr
- nike pro underwear9K/yr
- nike pro mens underwear10K/yr
Top nike mens underwear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Mens All Day Micro Stretch Boxer Brief 3pk Underwear
Nike$37.084.8★374 rev
BAMBOO COOL Mens Underwear Breathable Boxer Briefs with Fly Moisture-Wicking Lightweight Underwear
BAMBOO COOL$45.734.7★4,351 rev
Nike Mens All Day Micro Stretch Boxer Brief 3pk Underwear
Nike$34.374.8★374 rev
3-Pack Dri-Fit Boxer Briefs
Nike$20.054.6★1,143 rev
BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack
BAMBOO COOL$50.244.6★9,363 rev
Newest
by launch dateNike Mens All Day Micro Stretch Boxer Brief 3pk Underwear
Nike$37.08374 rev
Nike Mens All Day Micro Stretch Boxer Brief 3pk Underwear
Nike$34.37374 rev
Nike Mens All Day Cotton Stretch with Fly Boxer Brief 3 Pack Underwear
Nike$33.77234 rev
Nike Mens All Day Micro Stretch Long Leg Boxer Brief 3pk Underwear
Nike$33.80112 rev
Nike Mens All Day Micro Stretch Long Leg Boxer Brief 3pk Underwear
Nike$33.01112 rev
Trending
90-day click momentum
Under Armour Mens Performance Tech Long-Leg Boxerjock Brief Underwear 9 Inseam 3-Pack Black Solid Large
Under Armour$29.304.7★
BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack
BAMBOO COOL$50.964.6★
Under Armour Mens Performance Tech Boxerjock Brief Underwear 6 Inseam Ultra-Soft 3-Pack Black Solid Medium
Under Armour$32.294.6★
BAMBOO COOL Mens Ultra ComfortSoft Underwear Moisture Wicking & Breathable No Ride Up Boxer Briefs with Fly Multipack
BAMBOO COOL$52.754.6★
PSD Underwear Mens Flamingo Jungle Boxer Brief 3 Pack Multi M
PSD$61.584.7★
What buyers say about nike mens underwear
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Comfortable”
“Fit as expected”
“Amazing quality”
“Incredibly soft as advertised”
“Awesome breathability”
“They are affordable”
“durable material”
“durable a year in”
“Stretch and soft”
“As expected”
What buyers complain about
“Way too tight”
“Cheaply made”
“Not very durable”
“Waste of money”
“Material Changed”
“Wearing these has been an uncomfortable experience”
“False advertisement”
“Ripped seam 1st time wearing them”
“For me, the stretch was non-existent”
“They have wider waist bands”
Top return reasons
Common questions
- Is nike mens underwear profitable to sell on Amazon United States?
- The niche generates $143K/yr across 126 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the nike mens underwear niche?
- 16 brands and 168 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in nike mens underwear?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
- What does it cost to enter the nike mens underwear niche?
- Listings span $13.20–$108.57; the average listing price is $34.94 (sweet spot $15–$100). The average incumbent carries 7,787 reviews — the moat a new listing must climb.