Nike Lanyard

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

1.3%

Market size, estimated

$48Ka year

Peak month

December3.1× the quietest month

Top search term

shoe keychain36K searches a year

Listings sell for $17.76 on average, from $5.80 to $46.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.76 that is $2K to $4K a year per listing.

Average price

$17.76inside the $15 to $100 sweet spot

Price range

$5.80–$46.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.8%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #20,913 within Keyrings & Keychains. It carries 174 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

97%

Out of stock, average day

3.0%

Average rank

#20,913in Keyrings & Keychains

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

174per listing

Listings tracked

34

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months