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Nike Hoodie

Fail

Demand is soft, at -44.1% this quarter, so Nike Hoodie is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$464K/yr3.8M searches / yr
90-day growth
-44.1%search demand this quarter
Competition
11%top-5 click share · 65 brands · 607 sellers

Flapen Score

Nike Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Hoodie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nike Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Nike Hoodie 3.8M times last year and spent an estimated $464K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
0.3%
Market size, estimated
$464Ka year
Peak month
December9.7× the quietest month
Top search term
nike sweatshirt665K searches a year

02 · Price

A sale here is worth $37.23.

Listings sell for $37.23 on average, from $6.20 to $140.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $37.23 that is $0 to $4K a year per listing.

Average price
$37.23inside the $15 to $100 sweet spot
Price range
$6.20–$140.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #481 within Active Hoodies. It carries 5,764 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
99%
Out of stock, average day
1.0%
Average rank
#481in Active Hoodies
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,764per listing
Listings tracked
299

04 · Newcomers

29 of last year's 65 launches cleared the first-year sales bar.

65 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
65
Successful launches
29Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nike Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

65 rising

Sellers

607

Top-5 brand share

70%

Top 20: 87%

Top-5 click share

11%

Top 20: 27%

Open market

37%

  • Brand 135%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Demand

Nike Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Nike Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike sweatshirt665K/yr
  • nike jacket334K/yr
  • adidas hoodie274K/yr
  • adidas hoodie men303K/yr
  • nike jackets for men233K/yr
  • sudaderas para hombre de trabajo107K/yr
  • nike sweater205K/yr
  • sudadera adidas para hombre109K/yr
  • under armour hoodie211K/yr
  • lightweight hoodies for men47K/yr

Reviews and returns

What reviews say buyers love and hate about Nike Hoodie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Fits small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nike Hoodie questions

Answered from the same tracked data.