nike hoodie
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$37.23avg listing price — sweet spot $15–$100
Price range
Good$6.20–$140.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$464K$464K/yr · 3.8M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad5,763.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, nike hoodie is a $464K/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
nike hoodie market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $558K–$745K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #481
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 79%
- Out of stock
- 1.0%
- Avg brand age
- 44 months
- Avg seller age
- 125 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
65 rising
Sellers
607
Top-5 brand share
70%
Top 20: 87%
Top-5 click share
11%
Top 20: 27%
Open market
37%
- Nike35%
- adidas12%
- Amazon Essentials7%
- Under Armour5%
- MAGCOMSEN3%
- Hanes2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 9.7×
Top nike hoodie search terms
- nike sweatshirt665K/yr
- nike jacket334K/yr
- adidas hoodie274K/yr
- adidas hoodie men303K/yr
- nike jackets for men233K/yr
- sudaderas para hombre de trabajo107K/yr
- nike sweater205K/yr
- sudadera adidas para hombre109K/yr
- under armour hoodie211K/yr
- lightweight hoodies for men47K/yr
Top nike hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Mens Club Pullover Fleece Hoodie Dark Grey Heather/Light Smoke Grey/White Large
Nike$57.184.7★275 rev
Nike Mens Club Fleece Crew Sweatshirt Black/White Medium
Nike$50.984.8★408 rev
Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather X-Large
Amazon Essentials$14.584.5★3,071 rev
Nike Mens Club Fleece Crew Sweatshirt Parachute Beige/White Large
Nike$43.704.8★408 rev
adidas Mens Essentials Fleece Hoodie Black/White Large
adidas$33.854.7★4,307 rev
Newest
by launch date
PINSPARK Lightweight Pullover Hoodies for Men Long Sleeve Hoodie for Golf Gym Workout Athletic Sweatshirt Navy
PINSPARK$14.83797 rev
adidas Mens Essentials 3-Stripes Fleece Hoodie Medium Grey Heather/Black Large
adidas$33.0640 rev
adidas Mens Essentials Feel Cozy Fleece Sportswear Hoodie Black/White Large
adidas$34.05163 rev
Nike Mens Fleece Pullover Hoodie Sweatshirt (US Alpha Medium Regular Regular Black)
Nike$50.08527 rev
HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red Medium
HovSiyla$30.87258 rev
Trending
90-day click momentumNike Mens Club Fleece Crew Sweatshirt Parachute Beige/White Large
Nike$43.704.8★
Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather Medium
Amazon Essentials$14.574.5★
HovSiyla 5 Pack Mens Fishing Shirts Long Sleeve UPF Sun Protection Hoodie Lightweight Hiking Running Swimming Athletic Shirt Black Grey White Navy Red Medium
HovSiyla$30.874.5★
adidas Mens Essentials 3-Stripes Fleece Hoodie Medium Grey Heather/Black Large
adidas$33.064.4★
MAGCOMSEN Mens Long Sleeve Hoodie for Men Sun Shirts UV Protection with Hooded Quick Dry Fishing Athletic Workout Shirts Black
MAGCOMSEN$12.534.6★
What buyers say about nike hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“High quality and fantastic shirt”
“Really comfortable”
“Amazing Value”
“this gave the warmth I wanted”
“Lightweight comfort”
“Nice and soft material”
“Color is good”
“Soft inside”
“As advertised”
What buyers complain about
“Fits small”
“Cheaply made”
“The quality of material is substandard”
“Not as thick as I wanted”
“The pockets are tiny”
“Super thin”
“Came smelling like dirty dog”
“Zipper broke less than 2 weeks”
“Very poor stitching quality”
“I thought it was a little expensive”
Top return reasons
Common questions
- Is nike hoodie profitable to sell on Amazon United States?
- The niche generates $464K/yr across 299 tracked products. 29 of 65 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the nike hoodie niche?
- 65 brands and 607 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in nike hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.7%.
- When does demand for nike hoodie peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the nike hoodie niche?
- Listings span $6.20–$140.10; the average listing price is $37.23 (sweet spot $15–$100). The average incumbent carries 5,764 reviews — the moat a new listing must climb.