nike backpack
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$49.05avg listing price — sweet spot $15–$100
Price range
Great$18.89–$108.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 5.2M searches
Growth
Good+33.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,665.61avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nike backpack is a $1.0M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
nike backpack market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 76%
- Out of stock
- 1.8%
- Avg brand age
- 39 months
- Avg seller age
- 129 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
386
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
1%
- Nike86%
- Under Armour5%
- GRANDUP3%
- adidas2%
- JanSport2%
- The North Face1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 9.6×
Top nike backpack search terms
- nike backpack2.7M/yr
- nike bag291K/yr
- nike backpack for men237K/yr
- backpack nike238K/yr
- nike bookbag257K/yr
- nike backpack for boys338K/yr
- mochila nike149K/yr
- nike backpack for girls174K/yr
- nike backpacks128K/yr
- nike backpack for women66K/yr
Top nike backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Unisex Varsity Elite Backpack (32L) Black/Black/Metallic Silver One Size
Nike$87.734.8★2,985 rev
Nike Unisex Heritage Backpack (25L) Black/Black/White MISC
Nike$31.134.7★2,165 rev
Nike Unisex Childrens Backpack (20 L Older Children) Backpack Black/Orange/White Einheitsgre Sports
Nike$26.284.6★343 rev
Nike Hayward 2.0 Backpack for Women and Men with Polyester Shell & Adjustable Straps Black/Black/White
Nike$51.274.7★7,435 rev
Nike Brasilia Backpack (X-Large) Black/Black/White MISC
Nike$47.834.7★21 rev
Newest
by launch date
Nike SB RPM BackPack College Grey One Size
Nike$108.54447 rev
Nike Brasilia Backpack Light Bone/Black/Black MISC
Nike$45.2121 rev
Nike Heritage Backpack Black/Black/White MISC
Nike$38.535 rev
Nike Brasilia Backpack (X-Large) Black/Black/White MISC
Nike$47.8321 rev
Nike Heritage Backpack Hydrogen Blue/Hydrogen Blue/White MISC
Nike$31.965 rev
Trending
90-day click momentumNike Heritage Backpack Hydrogen Blue/Hydrogen Blue/White MISC
Nike$31.964.4★
Nike Brasilia Backpack Light Bone/Black/Black MISC
Nike$45.214.7★
Nike Heritage Eugene Wintered Backpack Particle Rose/Particle Rose/SiLight Red MISC
Nike$63.175.0★
Nike Heritage Backpack Black/Black/White MISC
Nike$38.534.4★
Under Armour Unisex Hustle Sport 6.0 Backpack (001) Black/Black/Metallic Silver One Size Fits Most
Under Armour$30.174.7★
What buyers say about nike backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bag”
“Fits description great product”
“Plenty of room”
“will not break”
“Has great pockets”
“Good price”
“Just as pictured”
“Very comfortable”
“Material is strong”
“Great bag for sports equipment”
What buyers complain about
“Awful Zipper”
“could hardly fit anything in it”
“Cheaply Made”
“One of the straps broke after a few months”
“it is not durable”
“Too expensive”
“Bad bag design”
“Not very sturdy”
“Side pockets little small for a water bottle”
“Not as described”
Top return reasons
Common questions
- Is nike backpack profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 46 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +33.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the nike backpack niche?
- 8 brands and 386 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in nike backpack?
- Top complaints mined from reviews: Zipper Quality, Size-Overall, Quality-Overall. The return rate is 4.4%.
- When does demand for nike backpack peak?
- Demand peaks in Jul–Aug; the busiest month runs 9.6× the quietest.
- What does it cost to enter the nike backpack niche?
- Listings span $18.89–$108.54; the average listing price is $49.05 (sweet spot $15–$100). The average incumbent carries 2,666 reviews — the moat a new listing must climb.