nike air max
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$85.64avg listing price — sweet spot $15–$100
Market size
Good$527K$527K/yr · 4.7M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,937.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$23.92–$435.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.4%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nike air max is a $527K/yr Amazon United States market (4.7M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
nike air max market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $514K–$685K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #268
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 3.1%
- Avg brand age
- 45 months
- Avg seller age
- 124 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
479
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
12%
Top 20: 28%
Open market
16%
- Nike76%
- Marc Joseph New York3%
- ANTA2%
- Luogoks1%
- Socviis1%
- Vans1%
- Open — no brand owns it (17 brands, 16%)
Demand
Weekly Amazon search volume, last 8 weeks — +0.1% search growth over the last 90 days.Top nike air max search terms
- nike air max1.5M/yr
- air max522K/yr
- nike dunks men557K/yr
- nike pegasus men352K/yr
- mens nike air max243K/yr
- air max men255K/yr
- nike airmax182K/yr
- airmax170K/yr
- nike court vision low men174K/yr
- nike running134K/yr
Top nike air max products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10
Nike$68.904.5★7,534 rev
Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 11
Nike$88.794.5★7,534 rev
Nike Mens Air Max SC Shoes Black/Black-Black 10
Nike$84.164.6★6,601 rev
Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 10
Nike$81.904.5★7,534 rev
Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 8
Nike$80.304.5★7,534 rev
Newest
by launch date
NOBULL Mens Outwork Shoe | Weightlifting & Powerlifting Athletic Shoes Flat & Stable Support Carbon Rubber Grip Sole Black Gum 9
NOBULL$143.4691 rev
Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10
Nike$68.907,534 rev
Nike Mens Air Max Fire Shoes Black/Light Pumice-Light Silver 11
Nike$79.671,117 rev
Nike Womens Air Max Excee Shoes White/Peony-Pink Foam-Platinum Tint 9
Nike$86.823,012 rev
Nike Dunk Low Retro Mens Trainers DD1391 Sneakers Shoes (UK 8 US 9 EU 42.5 White Black White 100)
Nike$92.621,972 rev
Trending
90-day click momentumNike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10
Nike$68.904.5★
ANTA Mens PG7 Running Shoes Cushioning Comfortable Breathable Athletic Workout Gym Cross Trainer Sports Sneakers Gray/Navy Blue 10
ANTA$72.484.5★
Nike Mens Air Max Fire Shoes Black/Light Pumice-Light Silver 11
Nike$79.674.7★
Nike Mens Air Max Excee Shoes Summit White/Racer Blue-Vast Grey 11
Nike$63.154.5★
NOBULL Mens Outwork Shoe | Weightlifting & Powerlifting Athletic Shoes Flat & Stable Support Carbon Rubber Grip Sole Black Gum 9
NOBULL$143.464.4★
What buyers say about nike air max
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable shoes”
“Fits well as expected, looks great”
“The build quality is excellent”
“Worth it”
“Classic style that goes with everything”
“Exactly what I ordered”
“Very durable book bag”
“Sound Is Excellent”
“good for working out”
“Built extremely well”
What buyers complain about
“Too narrow”
“the quality not as robust”
“Just not comfortable”
“Waste of money”
“Broke within a month of school”
“they had been used”
“But these are far too tight in the toe box”
“Very Narrow”
“Not true color”
“within 2 hour my knees are hurting again”
Top return reasons
Common questions
- Is nike air max profitable to sell on Amazon United States?
- The niche generates $527K/yr across 268 tracked products. 16 of 33 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the nike air max niche?
- 23 brands and 479 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in nike air max?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 7.4% — above our launch gate.
- What does it cost to enter the nike air max niche?
- Listings span $23.92–$435.63; the average listing price is $85.64 (sweet spot $15–$100). The average incumbent carries 3,937 reviews — the moat a new listing must climb.