Nike Air Max
FailBuyers convert on only 0.1% of searches, so Nike Air Max is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $527K/yr4.7M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 12%top-5 click share · 23 brands · 479 sellers
Flapen Score
Nike Air Max against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nike Air Max is stronger. Inside it, weaker.
Market
The Nike Air Max market on Amazon at a glance
Shoppers on Amazon United States searched for Nike Air Max 4.7M times last year and spent an estimated $527K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $527K a year.
- Searches, last 12 months
- 4.7M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $527Ka year
- Top search term
- nike air max1.5M searches a year
02 · Price
A sale here is worth $85.64.
Listings sell for $85.64 on average, from $23.92 to $435.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $85.64 that is $0 to $9K a year per listing.
- Average price
- $85.64inside the $15 to $100 sweet spot
- Price range
- $23.92–$435.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 7.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #268 within Shoes. It carries 3,937 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 3.1%
- Average rank
- #268in Shoes
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,937per listing
- Listings tracked
- 268
04 · Newcomers
16 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 33
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Nike Air Max products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10
- Price
- $68.90
- Rating
- 4.5/5
- Reviews
- 7,534
- Age
- 10mo ago

Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 11
- Price
- $88.79
- Rating
- 4.5/5
- Reviews
- 7,534
- Age
- 1y ago

Nike Mens Air Max SC Shoes Black/Black-Black 10
- Price
- $84.16
- Rating
- 4.6/5
- Reviews
- 6,601
- Age
- 2y ago

Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 10
- Price
- $81.90
- Rating
- 4.5/5
- Reviews
- 7,534
- Age
- 2y ago

Nike Mens Air Max Excee Shoes Black/White-Cool Grey-Wolf Grey 8
- Price
- $80.30
- Rating
- 4.5/5
- Reviews
- 7,534
- Age
- 2y ago
Trending
estimated 90-day click momentum
Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10
- Price
- $68.90
- Rating
- 4.5/5
- Reviews
- 7,534
- Age
- 10mo ago

ANTA Mens PG7 Running Shoes Cushioning Comfortable Breathable Athletic Workout Gym Cross Trainer Sports Sneakers Gray/Navy Blue 10
- Price
- $72.48
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 1y ago

Nike Mens Air Max Fire Shoes Black/Light Pumice-Light Silver 11
- Price
- $79.67
- Rating
- 4.7/5
- Reviews
- 1,117
- Age
- 10mo ago

Nike Mens Air Max Excee Shoes Summit White/Racer Blue-Vast Grey 11
- Price
- $63.15
- Rating
- 4.5/5
- Reviews
- 7,534
- Age
- 1y ago

NOBULL Mens Outwork Shoe | Weightlifting & Powerlifting Athletic Shoes Flat & Stable Support Carbon Rubber Grip Sole Black Gum 9
- Price
- $143.46
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 7mo ago
Newest
by launch date
NOBULL Mens Outwork Shoe | Weightlifting & Powerlifting Athletic Shoes Flat & Stable Support Carbon Rubber Grip Sole Black Gum 9
- Price
- $143.46
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 7mo ago

Nike Mens Air Max Excee Shoes White/Blue Crystal-Light Smoke Grey-Black 10
- Price
- $68.90
- Rating
- 4.5/5
- Reviews
- 7,534
- Age
- 10mo ago

Nike Mens Air Max Fire Shoes Black/Light Pumice-Light Silver 11
- Price
- $79.67
- Rating
- 4.7/5
- Reviews
- 1,117
- Age
- 10mo ago

Nike Womens Air Max Excee Shoes White/Peony-Pink Foam-Platinum Tint 9
- Price
- $86.82
- Rating
- 4.3/5
- Reviews
- 3,012
- Age
- 1y ago

Nike Dunk Low Retro Mens Trainers DD1391 Sneakers Shoes (UK 8 US 9 EU 42.5 White Black White 100)
- Price
- $92.62
- Rating
- 4.6/5
- Reviews
- 1,972
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
479
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
12%
Top 20: 28%
Open market
16%
- Nike76%
- Marc Joseph New York3%
- ANTA2%
- Luogoks1%
- Socviis1%
- Vans1%
- Open — no brand owns it (17 brands, 16%)
Demand
Nike Air Max search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nike Air Max search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nike air max1.5M/yr
- air max522K/yr
- nike dunks men557K/yr
- nike pegasus men352K/yr
- mens nike air max243K/yr
- air max men255K/yr
- nike airmax182K/yr
- airmax170K/yr
- nike court vision low men174K/yr
- nike running134K/yr
Reviews and returns
What reviews say buyers love and hate about Nike Air Max
We read the reviews and the return reasons for every product selling here.
“Too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nike Air Max questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









