Skip to content

Nightmare Before Christmas Purse

Fail

Buyers convert on only 0.4% of searches, so Nightmare Before Christmas Purse is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$79K/yr465K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
73%top-5 click share · 9 brands · 46 sellers

Flapen Score

Nightmare Before Christmas Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nightmare Before Christmas Purse is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nightmare Before Christmas Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Nightmare Before Christmas Purse 465K times last year and spent an estimated $79K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.4%
Market size, estimated
$79Ka year
Peak month
August4.6× the quietest month
Top search term
nightmare before christmas purse97K searches a year

02 · Price

A sale here is worth $42.28.

Listings sell for $42.28 on average, from $15.67 to $71.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $42.28 that is $0 to $4K a year per listing.

Average price
$42.28inside the $15 to $100 sweet spot
Price range
$15.67–$71.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #2,051 within Backpacks. It carries 287 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#2,051in Backpacks
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
287per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nightmare Before Christmas Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

46

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 154%
  • Brand 224%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Nightmare Before Christmas Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Nightmare Before Christmas Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nightmare before christmas purse97K/yr
  • nightmare before christmas backpack87K/yr
  • nightmare before christmas loungefly65K/yr
  • loungefly nightmare before christmas43K/yr
  • nightmare before christmas bag47K/yr
  • jack skellington backpack26K/yr
  • jack skellington purse17K/yr
  • nightmare before christmas mini backpack14K/yr
  • nightmare before christmas bags14K/yr
  • jack skellington bag11K/yr

Reviews and returns

What reviews say buyers love and hate about Nightmare Before Christmas Purse

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Super small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nightmare Before Christmas Purse questions

Answered from the same tracked data.