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Nightmare Before Christmas Hat

Fail

Shoppers spend an estimated $9K a year here, so Nightmare Before Christmas Hat is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$9K/yr50K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
41%top-5 click share · 12 brands · 25 sellers

Flapen Score

Nightmare Before Christmas Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nightmare Before Christmas Hat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nightmare Before Christmas Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Nightmare Before Christmas Hat 50K times last year and spent an estimated $9K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
1.0%
Market size, estimated
$9Ka year
Peak month
December18.8× the quietest month
Top search term
nightmare before christmas hat17K searches a year

02 · Price

A sale here is worth $17.72.

Listings sell for $17.72 on average, from $10.54 to $37.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.72 that is $0 to $2K a year per listing.

Average price
$17.72inside the $15 to $100 sweet spot
Price range
$10.54–$37.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #13,777 within Baseball Caps. It carries 153 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#13,777in Baseball Caps
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
153per listing
Listings tracked
37

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nightmare Before Christmas Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

25

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

6%

  • Brand 146%
  • Brand 221%
  • Brand 316%
  • Brand 49%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 6%)

Demand

Nightmare Before Christmas Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Nightmare Before Christmas Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nightmare before christmas hat17K/yr
  • jack skellington hat13K/yr
  • nightmare before christmas beanie11K/yr
  • jack skellington beanie9K/yr

Reviews and returns

What reviews say buyers love and hate about Nightmare Before Christmas Hat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nightmare Before Christmas Hat questions

Answered from the same tracked data.