Nightmare Before Christmas Hat
FailShoppers spend an estimated $9K a year here, so Nightmare Before Christmas Hat is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $9K/yr50K searches / yr
- 90-day growth
- -31.9%search demand this quarter
- Competition
- 41%top-5 click share · 12 brands · 25 sellers
Flapen Score
Nightmare Before Christmas Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nightmare Before Christmas Hat is stronger. Inside it, weaker.
Market
The Nightmare Before Christmas Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Nightmare Before Christmas Hat 50K times last year and spent an estimated $9K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -31.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $9Ka year
- Peak month
- December18.8× the quietest month
- Top search term
- nightmare before christmas hat17K searches a year
02 · Price
A sale here is worth $17.72.
Listings sell for $17.72 on average, from $10.54 to $37.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.72 that is $0 to $2K a year per listing.
- Average price
- $17.72inside the $15 to $100 sweet spot
- Price range
- $10.54–$37.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #13,777 within Baseball Caps. It carries 153 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #13,777in Baseball Caps
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 153per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Nightmare Before Christmas Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Nightmare Before Christmas Jack Skellington Adjustable Baseball Cap
- Price
- $14.47
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 5y ago

Disney Nightmare Before Christmas Beanie Jack Skellington Sublimated Face Pom Knit Beanie Hat Cap
- Price
- $21.04
- Rating
- 4.9/5
- Reviews
- 75
- Age
- 2y ago

Nightmare Before Christmas Jack Skellington Allover Print Laplander Beanie White
- Price
- $16.16
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 6y ago

Disney Men?s Nightmare Before Christmas Hat ? Jack Skellington Baseball Cap Dad Hat Size One Size Jack Skellington White
- Price
- $13.37
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 4y ago

Disney Black Adult Baseball Cap The Nightmare Before Christmas Adjustable Dad Hat
- Price
- $13.17
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago
Trending
estimated 90-day click momentum
Tynqwegui Halloween Hat for Men Women Ghost Hunting Baseball Cap Halloween Party Supplies Decoration Spooky Christmas Birthday Gifts for Dad Mom Wife Husband Black
- Price
- $16.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Christmas Skellington Men Women Unisex Adult Beanie Cap Winter Outdoor Slouchy Warm Hat
- Price
- $16.77
- Rating
- 4.2/5
- Reviews
- 125
- Age
- 4y ago

Disney The Nightmare Before Christmas Oogie Boogie Big Face Adjustable Printed Baseball Hat Black
- Price
- $19.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Disney Mens Nightmare Before Christmas Hat Jack Skellington Baseball Cap Dad Hat Size One Size Jack Skellington Light Grey
- Price
- $12.12
- Rating
- 4.5/5
- Reviews
- 605
- Age
- 5y ago

Disney The Nightmare Before Christmas Adult Knit Beanie Hat Multi
- Price
- $12.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Disney The Nightmare Before Christmas Oogie Boogie Big Face Adjustable Printed Baseball Hat Black
- Price
- $19.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Tynqwegui Halloween Hat for Men Women Ghost Hunting Baseball Cap Halloween Party Supplies Decoration Spooky Christmas Birthday Gifts for Dad Mom Wife Husband Black
- Price
- $16.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Disney The Nightmare Before Christmas Adult Knit Beanie Hat Multi
- Price
- $12.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

The Nightmare Before Christmas Jack Skellington Big Face Adult Cuff Beanie for Men and Women Black
- Price
- $14.02
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Disney The Nightmare Before Christmas Dad Hat Adult Cotton Baseball Cap with Curved Brim Black One Size
- Price
- $21.35
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
25
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 85%
Open market
6%
- Disney46%
- Bioworld21%
- Concept One16%
- Melillah9%
- Copper Pearl1%
- ADJUEMB1%
- Open — no brand owns it (6 brands, 6%)
Demand
Nightmare Before Christmas Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.8×
Search terms
Top Nightmare Before Christmas Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nightmare before christmas hat17K/yr
- jack skellington hat13K/yr
- nightmare before christmas beanie11K/yr
- jack skellington beanie9K/yr
Reviews and returns
What reviews say buyers love and hate about Nightmare Before Christmas Hat
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nightmare Before Christmas Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









