nightmare before christmas earrings
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$54.79avg listing price — sweet spot $15–$100
Review moat
Great225.6avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$4.23–$164.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 153K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, nightmare before christmas earrings is a $110K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
nightmare before christmas earrings market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $164K–$219K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #11,753
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 13.0%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
30
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
12%
- Jeulia43%
- LILALO16%
- Enso Rings14%
- LUV HER10%
- JLOVEMILY3%
- Disney2%
- Open — no brand owns it (10 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Top nightmare before christmas earrings search terms
- nightmare before christmas ring23K/yr
- nightmare before christmas earrings42K/yr
- nightmare before christmas necklace19K/yr
- nightmare before christmas rings10K/yr
- jack skellington earrings15K/yr
- nightmare before christmas bracelet13K/yr
- jack skellington ring7K/yr
- jack skellington necklace8K/yr
- jack skellington jewelry8K/yr
- nightmare before christmas charm bracelet8K/yr
Top nightmare before christmas earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her
Jeulia$144.344.7★547 rev
LUV HER Jack Skellington Gothic Jewelry: 2 Hypoallergenic Earrings for Girls (1 Stud & 1 Fishhook Drop) with Charms One Size Fits All Girls The Nightmare Before Christmas Ages 4+
LUV HER$9.404.6★362 rev
Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her
Jeulia$140.504.7★547 rev
LILALO Nightmare Rings Sterling Silver Abalone Shell Jack and Sally Rings Skull Jewelry
LILALO$40.914.0★28 rev
Jeulia Gothic Skull Diamond Rings: Sterling Silver Jack and Sally Skeleton Rings Band Halloween Romantic Nightmare Jewelry for Her Engagement Anniversary Christmas with Gifts Box (Everlasting Love 9)
Jeulia$100.994.3★112 rev
Newest
by launch date
Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - 6.6mm Wide 1.75mm Thick - Ooogie Boogies Grinning Gamble - 13
Enso Rings$27.90427 rev
Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - Love You To Death - Moonstone/Amethyst - Size 7
Enso Rings$39.65427 rev
Disney Tim Burtons The Nightmare Before Christmas Charm Metal Bracelet
Disney$6.22186 rev
Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 9
Enso Rings$39.27427 rev
LUV HER Jack Skellington Gothic Jewelry: 2 Hypoallergenic Earrings for Girls (1 Stud & 1 Fishhook Drop) with Charms One Size Fits All Girls The Nightmare Before Christmas Ages 4+
LUV HER$9.40362 rev
Trending
90-day click momentumEnso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 9
Enso Rings$39.274.3★
Enso Rings The Nightmare Before Christmas Collection - Comfortable Silicone Rings - Jack Forever & Always - 9
Enso Rings$40.054.3★
Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her
Jeulia$140.634.7★
Jeulia Jack skull Rings for Women Nightmare Skellington Rings 925 Sterling Silver Halloween Jewelry Romantic Jewelry Gifts for Her CZ Solitaire Engagement Rings Anniversary
Jeulia$105.824.5★
Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - Love You To Death - Moonstone/Amethyst - Size 7
Enso Rings$39.654.3★
What buyers say about nightmare before christmas earrings
What buyers praise and complain about, mined from review topics.What buyers love
“A fun gift”
“Pretty good earrings”
“So comfortable”
“Stunning beautiful colors”
“As described”
“Great for the price”
“Fits well”
“The ring is beautiful and very bright”
“Cool little necklace”
“It is pretty durable”
What buyers complain about
“Sad it doesnt fit”
“The Shiny Pink came off”
“Cheap”
“Get a better chain for it”
“Cheap”
“Defective backs”
“If most earrings, cause irritation, These won't”
“Not like the product picture”
“Only wore a few hours and the screw back fell off and its lost”
“Wouldn't fit around her wrist so she has it on her bag”
Top return reasons
Common questions
- Is nightmare before christmas earrings profitable to sell on Amazon United States?
- The niche generates $110K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the nightmare before christmas earrings niche?
- 16 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in nightmare before christmas earrings?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.9%.
- When does demand for nightmare before christmas earrings peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the nightmare before christmas earrings niche?
- Listings span $4.23–$164.44; the average listing price is $54.79 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.