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Nightmare Before Christmas Costume

Fail

Buyers convert on only 0.1% of searches, so Nightmare Before Christmas Costume is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$11K/yr407K searches / yr
90-day growth
+71.9%search demand this quarter
Competition
43%top-5 click share · 15 brands · 59 sellers

Flapen Score

Nightmare Before Christmas Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nightmare Before Christmas Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nightmare Before Christmas Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Nightmare Before Christmas Costume 407K times last year and spent an estimated $11K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
+71.9%
Conversion, latest week
0.1%
Market size, estimated
$11Ka year
Peak month
October196.7× the quietest month
Top search term
nightmare before christmas costume226K searches a year

02 · Price

A sale here is worth $30.71.

Listings sell for $30.71 on average, from $14.99 to $95.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.71 that is $0 to $3K a year per listing.

Average price
$30.71inside the $15 to $100 sweet spot
Price range
$14.99–$95.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #22,160 within Boys. It carries 541 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
85%
Out of stock, average day
8.9%
Average rank
#22,160in Boys
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
541per listing
Listings tracked
40

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Nightmare Before Christmas Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

59

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

16%

  • Brand 155%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 16%)

Demand

Nightmare Before Christmas Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 196.7×

Search terms

Top Nightmare Before Christmas Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nightmare before christmas costume226K/yr
  • nightmare before christmas costumes44K/yr
  • nightmare before christmas halloween costumes12K/yr
  • nightmare before christmas costume adult22K/yr
  • nightmare before christmas mayor costume8K/yr
  • mayor nightmare before christmas costume16K/yr
  • nightmare before christmas costume kids11K/yr
  • the nightmare before christmas costume17K/yr
  • adult nightmare before christmas costume8K/yr
  • night before christmas costume11K/yr

Reviews and returns

What reviews say buyers love and hate about Nightmare Before Christmas Costume

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
10.3%of orders come back
“If you don't like clothes to be tight, I would size up”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Nightmare Before Christmas Costume questions

Answered from the same tracked data.