nightmare before christmas costume
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.71avg listing price — sweet spot $15–$100
Price range
Incredible$14.99–$95.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+71.9%90-day search growth — must beat 0% to launch
Review moat
Good541.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Bad10.3%return rate — above 5% kills the launch gate
Market size
Bad$11K$11K/yr · 407K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nightmare before christmas costume is a $11K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
nightmare before christmas costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $61K–$77K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #22,160
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 57%
- Out of stock
- 8.9%
- Avg brand age
- 38 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
59
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
16%
- Disney55%
- ELDSIGIL7%
- Qurtalun7%
- Disguise6%
- elope5%
- Seven Times Six4%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 196.7×
Top nightmare before christmas costume search terms
- nightmare before christmas costume226K/yr
- nightmare before christmas costumes44K/yr
- nightmare before christmas halloween costumes12K/yr
- nightmare before christmas costume adult22K/yr
- nightmare before christmas mayor costume8K/yr
- mayor nightmare before christmas costume16K/yr
- nightmare before christmas costume kids11K/yr
- the nightmare before christmas costume17K/yr
- adult nightmare before christmas costume8K/yr
- night before christmas costume11K/yr
Top nightmare before christmas costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$29.434.2★1,611 rev
Disney The Nightmare Before Christmas One Piece Pajamas for Women Teens Fleece Jumpsuit With Hood Halloween Gifts (Multi S)
Disney$47.484.6★231 rev
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$27.914.2★1,611 rev
Qurtalun Christmas Costume for Women Cosplay Bodysuit 3D printed Long-sleeved Dress Grils Halloween Cosplay Costume (M A)
Qurtalun$27.444.3★114 rev
ELDSIGIL Halloween Costume For Women Short Sleeve Dress Adult Christmas Party Dresses Stretchy Outfit (Short Medium)
ELDSIGIL$18.983.9★10 rev
Newest
by launch dateELDSIGIL Halloween Costume For Women Short Sleeve Dress Adult Christmas Party Dresses Stretchy Outfit (Short Medium)
ELDSIGIL$18.9810 rev
Night-mare Christmas Hooded Cloak Cape for Men Women Halloween Cosplay Costumes Unisex (green)
CGUICUI$26.2847 rev
Disney The Nightmare Before Christmas One Piece Pajamas for Women Teens Fleece Jumpsuit With Hood Halloween Gifts (Multi S)
Disney$47.48231 rev
Disney The Nightmare Before Christmas One Piece Pajamas for Women Teens Fleece Jumpsuit With Hood Halloween Gifts (Multi M)
Disney$50.10231 rev
Qurtalun Christmas Dress for Women Costume Adult Cosplay Halloween for Girl Dress Up Halloween Outfit Clothes M
Qurtalun$16.5947 rev
Trending
90-day click momentumELDSIGIL Halloween Costume For Women Short Sleeve Dress Adult Christmas Party Dresses Stretchy Outfit (Short Medium)
ELDSIGIL$18.983.9★
GVLAQST Women Sally Halloween Costume Accessory Halloween Christmas Nightmare Sleeves Leggings Dress Up Stretchy Tights XL-2XL
GVLAQST$18.844.3★
Qurtalun Christmas Dress for Women Costume Adult Cosplay Halloween for Girl Dress Up Halloween Outfit Clothes M
Qurtalun$16.594.1★
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$27.914.2★
Disney Nightmare Before Christmas Womens Sally Costume Dress-up Halloween Party Outfit Cosplay Dress Themed Apparel Multicoloured
Disney$29.434.2★
What buyers say about nightmare before christmas costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality for a night for Halloween”
“True fit”
“a great price :”
“It does the job”
“Design is cute”
“Very comfortable”
“and its Very Warm”
“Colors are nice & bright”
“This buy was amazing very stretchy”
“It washes and dries without any issue”
What buyers complain about
“If you don't like clothes to be tight, I would size up”
“Cheap”
“Slim cut and rough material”
“Very very thin”
“Very uncomfortable”
“Thin material”
“Not worth it”
“It was rather tight in the stomach/hip area”
“The smell was very overwhelming”
“This does make it disappointing that the back is mostly just purple”
Top return reasons
Common questions
- Is nightmare before christmas costume profitable to sell on Amazon United States?
- The niche generates $11K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the nightmare before christmas costume niche?
- 15 brands and 59 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in nightmare before christmas costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.3% — above our launch gate.
- When does demand for nightmare before christmas costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 196.7× the quietest.
- What does it cost to enter the nightmare before christmas costume niche?
- Listings span $14.99–$95.93; the average listing price is $30.71 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.