nightgowns for women
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$19.61avg listing price — sweet spot $15–$100
Price range
Great$8.63–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$721K$721K/yr · 11.9M searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,089.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nightgowns for women is a $721K/yr Amazon United States market (11.9M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nightgowns for women market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $784K–$981K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.6%
- Avg brand age
- 39 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
35
Top-5 brand share
78%
Top 20: 97%
Top-5 click share
16%
Top 20: 41%
Open market
20%
- Ekouaer54%
- JOYLADY9%
- PNAEONG6%
- CHICME5%
- AVIIER4%
- Ultra Performance2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 1.8×
Top nightgowns for women search terms
- nightgowns for women2.3M/yr
- nightgown1.2M/yr
- night gowns for adult women1.2M/yr
- cotton nightgowns for women733K/yr
- house dress657K/yr
- womens nightgown822K/yr
- womens nightgowns & sleepshirts710K/yr
- night gown564K/yr
- sexy night gowns for woman421K/yr
- womens nightgowns414K/yr
Top nightgowns for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PNAEONG 3 Pack Womens Cotton Nightgown Sleepwear Short Sleeves Shirt Casual Print Sleepdress SY003-Paisley+Purple+Star-2XL
PNAEONG$34.424.6★4,431 rev
CHICME Womens Lace Trim Side Slit Modal Cami Sleep Dress Loungewear Cute Night Gowns for Women Gray-L
CHICME$9.124.5★1,917 rev
JOYLADY 3 Pack Nightgowns for Women Soft Sleep Shirts Short Sleeve Nightshirt Casual Print Pajama Sleepdress L
JOYLADY$22.384.7★149 rev
Ekouaer 3 Pack Nightgowns for Women Short Sleeve Sleepshirt Button Down Nightshirt Soft Pajamas Dress Casual Sleepwear
Ekouaer$25.364.7★2,526 rev
Ekouaer 3 Pack Nightgowns for Women Short Sleeve Sleepshirt Button Down Nightshirt Soft Pajamas Dress Casual Sleepwear
Ekouaer$25.264.7★2,526 rev
Newest
by launch date
JOYLADY 3 Pack Womens Nightgowns Soft Sleep Shirts Short Sleeve Nightshirt Casual Pajama Sleepdress with Pockets XL
JOYLADY$23.48163 rev
JOYLADY 3 Pack Nightgowns for Women Soft Sleep Shirts Short Sleeve Nightshirt Casual Print Pajama Sleepdress L
JOYLADY$22.38149 rev
JOYLADY 3 Pack Nightgowns for Women Soft Sleep Shirts Short Sleeve Nightshirt Casual Print Pajama Sleepdress XL
JOYLADY$22.49149 rev
Backless Cami Dress Backless Dress House Dress for Women Sleeveless Long Cami Lounge Dress Backless for Indoor Summer Wear (US Alpha Large Regular Regular Black)
Generic$17.71518 rev
Ultra Performance Womens Pajama Nightgowns 3 Pack Womens Short Sleeve Dress PJs Sleepshirts for Women (Avail in Plus Size)
Ultra Performance$19.6250 rev
Trending
90-day click momentum
Ekouaer 3 Pack Nightgowns for Women Short Sleeve Sleepshirt Button Down Nightshirt Soft Pajamas Dress Casual Sleepwear
Ekouaer$25.224.7★
Ultra Performance Womens Pajama Nightgowns 3 Pack Womens Short Sleeve Dress PJs Sleepshirts for Women (Avail in Plus Size)
Ultra Performance$19.624.6★
Ekouaer Ladies Sleepwear V Neck Spaghetti Strap Nightgown Soft Lingerie Full Slip Dress Red L
Ekouaer$15.614.5★
JOYLADY 3 Pack Womens Nightgowns Soft Sleep Shirts Short Sleeve Nightshirt Casual Pajama Sleepdress with Pockets XL
JOYLADY$23.484.7★
JOYLADY 3 Pack Nightgowns for Women Soft Sleep Shirts Short Sleeve Nightshirt Casual Print Pajama Sleepdress L
JOYLADY$22.384.7★
What buyers say about nightgowns for women
What buyers praise and complain about, mined from review topics.What buyers love
“Sleep comfort”
“Material is soft and very comfortable”
“Fits as expected”
“Beautifully made”
“Great purchase for the money”
“Good quality material”
“colors are beautiful”
“Great style and comfort”
“Lightweight Nightgown”
“Product is exactly as pictured and described”
What buyers complain about
“Doesn't fit”
“Bad material”
“Looks and feels cheap”
“Not as described”
“Fabric is rough”
“Not sure about long term How it will last”
“Chemical Smell”
“The red fade really bad”
“No Pockets”
“Not flattering at all”
Top return reasons
Common questions
- Is nightgowns for women profitable to sell on Amazon United States?
- The niche generates $721K/yr across 145 tracked products. 13 of 52 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nightgowns for women niche?
- 29 brands and 35 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in nightgowns for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.2%.
- When does demand for nightgowns for women peak?
- Demand peaks in Jun–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the nightgowns for women niche?
- Listings span $8.63–$36.42; the average listing price is $19.61 (sweet spot $15–$100). The average incumbent carries 2,089 reviews — the moat a new listing must climb.