Nightgowns for Women

Shoppers searched for this 11.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $721K a year.

Searches, last 12 months

11.9M

Growth, 90 days vs prior 90

+15.3%

Conversion, latest week

0.3%

Market size, estimated

$721Ka year

Peak month

December1.8× the quietest month

Top search term

nightgowns for women2.3M searches a year

Listings sell for $19.61 on average, from $8.63 to $36.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $19.61 that is $5K to $10K a year per listing.

Average price

$19.61inside the $15 to $100 sweet spot

Price range

$8.63–$36.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

4.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #233 within Sleep & Lounge. It carries 2,089 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#233in Sleep & Lounge

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,089per listing

Listings tracked

145

52 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

52

Successful launches

13Amazon's first-year sales bar

Average brand age

39 months